News / Business
MyTego.com and The Long Tail Niche Strategy
Winnipeg, MB – Consumers around the world all have the same generic portable electronic devices. It is no longer enough to own the latest hottest device because it will not take long before customers are surrounded by a sea of similar looking devices. This is also why it is important that accessories are made available for each and every device that is released to the public. MyTego is one company that has implemented The Long Tail niche strategy in allowing all customers with every device to
MyTego.com has almost 3000 different devices on their website for which customers can create custom skins for all of their portable electronic devices. While MyTego offers such an extensive variety of gadgets, there are still many sites online that do not offer as many choices and also offer fewer customization choices. MyTego has stepped ahead of the curve by targeting what has been called The Long Tail market by providing the opportunity to custom design a Tego skin for any and all portable electronic devices.
The Long Tail niche strategy was first described by Chris Anderson, editor-in-chief of Wired magazine. Anderson first wrote about The Long Tail idea in an article for the magazine, and later developed it into a book entitled The Long Tail: Why the Future of Business is Selling Less of More. In this book, he discusses the importance of selling few quantities of many different unique items. MyTego has accomplished this by making all portable electronics available on their website rather than just the most popular devices. While the more popular items, such as the Apple iPhones, Apple iPods or the different BlackBerry models, sell much more frequently, Anderson argued that some of the less common items, such as the less popular Samsung models and Sanyo cell phones, can contribute just as significantly to a company’s profits in the long run. Making these less popular models available will attract the niche market described in the Long Tail theory. MyTego offers all of these products at the same price, regardless of how popular or unpopular the device is. Prices start at $10 for cell phones and mp3 players, $25 for laptops, and $20 for console game systems.
Tego skins are low-profile custom-designed vinyl skins that both protect and personalize portable electronic devices. Tego skins go on easy and come off clean so consumers can keep up to date with fast changing trends. Skins can be personalized for all portable electronics including the Apple iPhone, all BlackBerry, Samsung, Nokia and LG cell phone models, video game systems, and much more. Tego skins cover the majority of the device while leaving full access to the device’s battery and specific cutouts for buttons, screens and sensors.
The following is a list of the Top 50 Devices that customers are actually ordering custom Tego skins for, according to www.MyTego.com. The Top 50 represents only a small portion of the almost 3000 available devices on the website.
1. Apple iPhone 3G
2. Apple iPod Nano 2008
3. Apple iPod Nano 2007
4. LG lx260 Rumor
5. Apple iPod Classic 80GB
6. Apple iPod Touch 2008 8GB
7. BlackBerry Curve 8330
8. BlackBerry Pearl 8130
9. LG EnV2 vx9100
10. Apple iPod Video
11. BlackBerry Curve 8310
12. Motorola Krzr k1m
13. Nintendo DS Lite
14. Apple iPod Touch 2008 16GB
15. Apple iPod Touch 2008 32GB
16. Microsoft XBOX 360
17. Sony Ericsson w580i
18. Apple iPod Touch Original 8GB
19. Samsung m300
20. Apple iPod Nano Original
21. LG tu720 Shine
22. BlackBerry Pearl 8100
23. Motorola Razr v3
24. Motorola Krzr k1
25. Motorola Razr v3a
26. Motorola w385
27. Samsung m510
28. Nintendo DSi
29. Sony PlayStation 3
30. Apple iPod Nano 2nd Generation
31. Samsung Blackjack 2
32. Samsung Instinct
33. Samsung m540 Rant
34. Apple iPhone Original 8GB
35. LG cu720 Shine
36. Sony PlayStation Portable Slim
37. BlackBerry Bold
38. LG Voyager vx10000
39. LG vx8700
40. Motorola Razr v3m
41. Apple MacBook Pro 15 inch
42. BlackBerry Flip 8220
43. Dell Inspiron 1525
44. Motorola Razr 2 v9
45. Sony PlayStation Portable
46. Apple MacBook 13 inch
47. Helio Ocean
48. LG cu920 VU
49. LG vx8550 Chocolate
50. Motorola Razr v3c
This list is only a small sample of the devices that are actually available at www.MyTego.com. These are not the devices that are part of the long tail, but rather the devices that are most popular and will probably fade fast as many fads do. MyTego.com currently offers almost 3000 devices on their website but if you still cannot find your device online, you can simply send an email to the company at requestmydevice@mytego.com to request that your device be uploaded and made available for purchasing custom-designed Tego skins for.
MyTego.com is based out of Winnipeg, Canada and has licensed operations in Europe. Tego skins are designed using a unique, patented online design studio that operates in seven different languages. Products are distributed worldwide making MyTego a world leader in innovative, on-demand, mass customization. They have developed a complete patented production system that allows for individual manufacturing with infinite customer choices, with similar economies of traditional mass production, where the customer receives very little, or no opportunity, for customization and personalization. MyTego.com provides customers with the tools to create a one-of-a-kind Tego skins that shows off the customer’s inherent desire to style their own world.
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