Fitness is a goal everyone seeks. But it takes a strong desire and unwavering commitment to make it happen. To help viewers get motivated, The Balancing Act on Lifetime Television features Diane Heavin, founder of Curves International, Inc., the ultimate fitness center for busy moms. Curves is a sponsor of The Balancing Act’s Mother’s Day Makeover Contest, produced by BrandStar Entertainment. A special show featuring the winners, along with insightful tips from Heavin, will air April 29th or view it anytime at www.thebalancingact.com/curves.
“Women need a fitness solution that really works, fits their busy schedules and provides motivation and accountability to keep them coming back and seeing results,” says Heavin . “At Curves, we take the guesswork out of it so you can work every major muscle group; get your cardio and stretching and burn up to 500 calories in every 30-minute workout.”
“Curves has helped millions of women lose millions of pounds and move away from the devastating effects of chronic diseases, debilitating conditions and illnesses,” explains Heavin. "And with the Curves community of support, you really can borrow willpower from a friend."
“It’s simple and doable,” she adds. “No reps to count, weight stacks to manage or adjustments to make. And a trainer is on hand at all times to correct and motivate.”
Heavin and her husband, Gary, veterans of the fitness and advertising industries, opened the first Curves in 1992. Their 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. When their second club was also an immediate success, they knew they had tapped a market that wasn’t being served by traditional gyms.
Today, Curves has more than 6,000 locations in North America and nearly 10,000 worldwide. Members can work out at any Curves with a travel pass.
“Curves offers the complete health solution for all ages and fitness levels,” says Doug Campbell, Executive VP of Programming for BrandStar Entertainment, the producers of The Balancing Act TV Show. “Our viewers will appreciate hearing about a fitness program that really works.”
For more information about Curves, please visit www.curves.com.
About BrandStar Entertainment’s The Balancing Act: The Balancing Act TV show on Lifetime Television is America’s only morning show about women, for women, trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. The show is produced by BrandStar Entertainment and airs on Lifetime Television 7 a.m. Eastern/Pacific (check local listings). Additional information and each segment can be accessed on the show’s website, www.TheBalancingAct.com. Each episode is also available on www.AOL/Video.com, www.Yahoovideo.com, www.Google.com/video, www.YouTube.com, and as a Podcast on www.iTunes.com. Sign up for the show’s newsletter at www.thebalancingact.com/join.php. For more details about BrandStar Entertainment please visit www.brandstarentertainment.com or www.vstar.com.
