News / Business
MyTego.com: Mass Customization or Just-in-Time Manufacturing?
Winnipeg, MB – Consumers around the world all have the same generic portable electronic devices. It is no longer enough to own the latest hottest device because it will not take long before customers are surrounded by a sea of similar looking devices. This is also why it is important that accessories are made available for each and every device that is released to the public. MyTego is one company that has successfully implemented a mass customization technique.
MyTego.com has close to 3000 devices on their websites that customers can customize with an infinite number of design possibilities. When you combine the expansive list of available devices with infinite design opportunities, you have captured the true essence of mass customization. MyTego.com produces customer-made vinyl skins for portable electronic devices of all kinds.
Tego skins are low-profile custom-designed vinyl skins that both protect and personalize portable electronic devices. Tego skins go on easy and come off clean so consumers can keep up to date with fast changing trends. Skins can be personalized for all portable electronics including the Apple iPhone, all BlackBerry, Samsung, Nokia and LG cell phone models, video game systems, and much more. Tego skins cover the majority of the device while leaving full access to the device’s battery and specific cutouts for buttons, screens and sensors.
MyTego.com has successfully implemented a mass customization technique where they are able to produce large quantities of skins each with a unique image, as designed by the customer, matched with the specific template for their phone. Each skin is manufactured individually to the exact specifications of the customer. MyTego has also implemented some of the aspects of just-in-time manufacturing such as cutting down on inventory, the ability to produce small lot sizes, and very short setup times. However, MyTego still does not consider themselves to be JIT manufacturers because JIT is most often applied to businesses that produce large quantities of the same product and this is far from the central concept of MyTego, mass customization. If there are any identical orders, it is a coincidence that two customers ordered the exact same image and they have the exact same devices. Aside from that occurrence, each Tego skin is designed by the customer and produced on-demand customized to the customers’ needs.
The following is a list of the Top 50 Devices that customers are actually ordering custom Tego skins for, according to www.MyTego.com. The Top 50 represents only a small portion of the almost 3000 available devices on the website.
1. Apple iPhone 3G
2. Apple iPod Nano 2008
3. Apple iPod Nano 2007
4. LG lx260 Rumor
5. Apple iPod Classic 80GB
6. Apple iPod Touch 2008 8GB
7. BlackBerry Curve 8330
8. BlackBerry Pearl 8130
9. LG EnV2 vx9100
10. Apple iPod Video
11. BlackBerry Curve 8310
12. Motorola Krzr k1m
13. Nintendo DS Lite
14. Apple iPod Touch 2008 16GB
15. Apple iPod Touch 2008 32GB
16. Microsoft XBOX 360
17. Sony Ericsson w580i
18. Apple iPod Touch Original 8GB
19. Samsung m300
20. Apple iPod Nano Original
21. LG tu720 Shine
22. BlackBerry Pearl 8100
23. Motorola Razr v3
24. Motorola Krzr k1
25. Motorola Razr v3a
26. Motorola w385
27. Samsung m510
28. Nintendo DSi
29. Sony PlayStation 3
30. Apple iPod Nano 2nd Generation
31. Samsung Blackjack 2
32. Samsung Instinct
33. Samsung m540 Rant
34. Apple iPhone Original 8GB
35. LG cu720 Shine
36. Sony PlayStation Portable Slim
37. BlackBerry Bold
38. LG Voyager vx10000
39. LG vx8700
40. Motorola Razr v3m
41. Apple MacBook Pro 15 inch
42. BlackBerry Flip 8220
43. Dell Inspiron 1525
44. Motorola Razr 2 v9
45. Sony PlayStation Portable
46. Apple MacBook 13 inch
47. Helio Ocean
48. LG cu920 VU
49. LG vx8550 Chocolate
50. Motorola Razr v3c
There are almost 3000 devices that are available at www.MyTego.com and there is an infinite number of design choices that the customer can choose from. Customers can use images from MyTego.com’s gallery of graphics in their online catalog or they can upload their own personal pictures from their computer or digital camera. The expansive template library combined with the infinite design options, leaves an unimaginable number of possibilities for customers when it comes to designing a personalized Tego skin at www.MyTego.com.
MyTego.com is based out of Winnipeg, Canada and has licensed operations in Europe. Tego skins are designed using a unique, patented online design studio that operates in seven different languages. Products are distributed worldwide making MyTego a world leader in innovative, on-demand, mass customization. They have developed a complete patented production system that allows for individual manufacturing with infinite customer choices, with similar economies of traditional mass production, where the customer receives very little, or no opportunity, for customization and personalization. MyTego.com provides customers with the tools to create a one-of-a-kind Tego skins that shows off the customer’s inherent desire to style their own world.
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