Huntersville, NC 4/30/2009 2:57:57 AM
News / Business

Pro Step Marketing to host informative Short Sale Webinar

Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, will sponsor a “Short Sale Marketing” Webinar on Tuesday, May 5th from 12-1 p.m. EDT. This live web conference will assist real estate agents in today’s economic market to develop a marketing plan that promotes them as an expert who can help sellers during the foreclosure and short sale process. 

Tricia Andreassen, Leading Industry Speaker and Marketing Maven, is the founder of Pro Step Marketing. She will be leading the educational forum on how agents can advertise themselves as the exclusive expert in their area to better provide homeowners with the knowledge and support they need. Joining Andreassen for the Webinar will be such major industry players as Stacy Spickes, Kristan Cole and Shane White.

Spickes has been working in the short sale niche market for over six years. As a licensed Realtor® with Austin Realty Connection in Texas, she has participated in over 250 short sale transactions. As a result of her first hand knowledge and expertise, Spickes and her husband have designed the Certified Default Resolution Specialist (CDRS) designation to educate real estate professional on how to handle the short sale transaction effectively. They have been featured as speakers at National Association of Realtors® conventions as experts on short sales.

Cole is an industry leader, Realtor® and Broker Associate for Keller Williams Realty, Alaska Group. During more than 25 years of marketing, sales and negotiating experience in buying and selling Alaska real estate, she has earned numerous real estate awards.

White is a licensed Broker/Owner and team leader of RE/MAX Town & Country in Liberty Hill, Texas. In addition to national awards and recognition from RE/MAX for his work, his business was recognized by Texas A&M in 2008 as one of the 100 fastest growing “Aggie” owned or managed companies in the world.

Andreassen said although earning a certification like the CDRS designation is imperative to helping sellers, there must be a marketing strategy to effectively get the word out to distressed sellers. The Webinar will address what real estate professionals can do to get certified in short sales and go straight to market with a solid marketing plan. 

During the Webinar, Andreassen will also discuss Pro Step Marketing’s exclusive short sale system, which brands agents as the foreclosure and short sale experts in their area and helps to generate quality leads. This marketing system pulls everything together from a full service website focused on helping sellers with their needs in a confidential way by offering free reports, FAQ’s, important resources and more. In addition the system also provides the real estate professional tools to have a marketing plan to reach distressed sellers like a press release, postcard farming piece, newspaper ads and a sphere of influence letter to send to their existing database.

“Our goal,” said Tricia Andreassen, “is to provide Realtors® the tools to help them reach as many sellers as possible so they can help them. If we can give them a total solution marketing plan to work with sellers, this will allow the real estate professional to focus on the details of the actual real estate transaction.”

Tricia Andreassen and Pro Step Marketing, located in Huntersville, NC, provide real estate web design, marketing services and education services to real estate professionals. In addition, they assist in logo design, branding services for print and web, website design and development, and search engine optimization. Tricia Andreassen, who is a featured as a RISMedia magazine columnist and speaker with the Broker Agent Speaker Bureau, provides motivational and educational workshops throughout the US. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.

To reserve your Webinar seat, visit https://www2.gotomeeting.com/register/424114003.