Weather Trends International Publishes White Paper Demonstrating How to Quantify Weather’s Influence on Consumer Behavior

Weather Trends International, a global leader in long range weather forecasting and business weather intelligence, today announced that it is making available its white paper, “Identifying and Quantifying How Weather Influences Consumer Behavior”.  The paper explains how Retailers and Manufacturers can quickly identify and quantify the influence weather has on their business.  A comprehensive step by step process is presented in the paper.  “I really enjoyed putting this paper together as a primer to help companies get a handle on how weather impacts their product or service.” said Bruce Firth, VP of Technology Integration and author of the paper.

Topics covered in the white paper include:

·    Illustration of Year on Year changes in weather.

·    Sales data selection and preparation.

·    Sources for historical weather information.

·    Analysis methods to identify and quantify weather impact on sales.

·    Unique Business Intelligence reporting components that can be built from analysis results to raise company awareness on the impact of weather. 

Click here to download a copy of the white paper.

PRESS CONTACT:

Bruce Firth  VP Technology Integration

(O) 479-696-8768

bfirth@wxtrends.com

About Weather Trends International:  The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and the movie industry.  Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, Bon-Ton, Sherwin-Williams, AutoZone, Anheuser-Busch, Johnson & Johnson, 3M, JP Morgan, Agway, Hershey’s, American Crystal Sugar and over a hundred others.  Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk”.  Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 20,000 locations across the globe with an industry leading 80%+ accuracy.  Offices in New York, NY, Bethlehem, PA, and Bentonville, AR.  Visit http://www.wxtrends.com/ or http://www.myskeye.com/ for more information.