Broadlook’s Profiler X: An Evolution in Sales and Marketing Intelligence

Broadlook Technologies, Inc., the leader in lead generation and Internet research automation for sales, marketing and recruiting, today announced the launch of Profiler X.  An evolution in Sales and Marketing Intelligence, Profiler X brings together the best real-time Internet information and combines it with Hoover’s insight and analysis on the companies, industries and businesspeople that drive the economy, and popular social networking sites to deliver the most comprehensive real-time view of company and contact information available.

“Profiler X sets a new standard in sales and marketing research and due diligence,” said Donato Diorio, CEO of Broadlook Technologies. “Teaming with Hoover’s adds another dimension to Profiler’s business information resources.  The release of Profiler X provides Broadlook customers with access to Hoover’s comprehensive information, which is widely regarded as the gold standard in the industry.”

Profiler X:  Comprehensive Lead, Contact and Company Research

In the last 6 years, Broadlook Profiler has become the standard for obtaining contacts and company intelligence from dynamic Internet sources.  Profiler virtually eliminated the time involved in conducting Internet-based lead generation research, transforming the effectiveness of sales, marketing and business development initiatives.  Instead of the time consuming process of manually clicking through page after page of company websites to find key contact details, top professionals use Profiler to target a company’s URL, with a one click “Profile Company.”  The result; names, titles, email addresses, phone numbers, bios, media mentions and more.

Now with Profiler X, sales, marketing and recruiting professionals are empowered with an even more comprehensive view of target prospects and clients.  Profiler X will continue to mine thousands of pages of company information from websites, PDFs, newsgroups and more but will now also augment this data with the company, competitive, contact and industry information for which Hoover’s has become recognized.  

Sophisticated Scoring, Source References Pre-Qualify Leads

Profiler X’s advanced lead-scoring ranks contact information results based on the most recent data, frequency of appearance, source and relevancy. A reference area displays the list of sources for easy reference.  A source preview box displays the contact’s bio, related news release or other reference source material, allowing Profiler X users to know everything possible about their prospects before they ever pick up the phone.

Filtering and Exporting Tools Save Time, Ensure Accuracy

Profiler X includes advanced filtering and exporting capabilities, bringing the information into your workflow.  Profiler X sorts information by contact title, geographic location, company size or sales figures, and other in-depth search options.  Its one-click Export Wizard allows for easy export into the most popular CRMs, applicant tracking systems or Microsoft Excel.

Profiler X – the X Factor

By bringing the best sources together, Profiler X drives incredible value. 

“Hoover’s is excited to be joining with Broadlook Technologies,” said Peter Poulin, Executive Vice President of Marketing for Hoover’s. “Combining the streamlined real-time Internet research capabilities of Profiler X with Hoover’s rich data sources eliminates the need for manual Internet research and adds premium value for Broadlook’s clients.”

Broadlook’s suite of software leverages the largest and most dynamic information source available to perform real-time research.  By providing the most relevant leads, contact, and talent for sales, marketing and recruiting functions, Broadlook solutions drive clients’ business growth, and virtually eliminate the wasted time associated with Internet searches.

For more information about Profiler X and the full Broadlook Suite, visit http://www.broadlook.com/. For more information about Hoover’s, visit http://www.hoovers.com/.

About Broadlook – Know Everything

Broadlook Technologies is the leader in providing real-time Internet research solutions. From sales, marketing, recruiting, staffing, human resource, publishing and venture capital firms, professionals worldwide have chosen Broadlook applications for their Internet research needs. The privately-held company is headquartered in Pewaukee, WI. For more about Broadlook, call 1-877-977-8080 or visit http://www.broadlook.com/.

About Hoover's, Inc. – The Fastest Path To Business™

Hoover’s, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s (http://www.hoovers.com/), the company’s premier online service. Hoover’s is headquartered in Austin, Texas.