Body Body Enriches Casual Wear Offerings for Fall 2011 With New Jackets, Pants and Shirts

Ranowear Inc., parent company of online retailer BodyBody.com, has added new products in organic cotton fabric to its Fall 2011 line of light comfortable casual wear. New products include jackets, pants and shirts meant for environmentally conscious shoppers who also want stylish carefree clothing. The new casual clothing will help Body Body’s shoppers form complete outfits to match current offerings in sexy panties and sterling silver jewelry.

Organic farming incorporates biologically based rather than chemically dependent growing systems to raise cotton crops in several important areas.

Soil - Massive amounts of chemicals are used in the growing and processing of cotton. Chemical fertilizers can have a number of harmful effects on the environment, including the contamination of ground and surface water, beneficial insects and surrounding plant and animal wildlife. Organic cotton farming utilizes natural compost, frequent crop rotations, and cover crop strategies in place of synthentic fertilizers. In order to achieve organic certification, organic cotton fields must be free of synthetically derived chemicals for three years.

Pesticides - Even when used according to directions, pesticides can be extremely harmful to people, wildlife and the environment. According to one recent pesticide study in California, cotton ranked third among California crops for total number of worker illnesses caused by pesticides. In addition, fish, livestock, birds, beneficial insects and soil microorganisms can all be negatively impacted by pesticides. In organic cotton farming, farmers cultivate a diversity of natural enemies that prey on insect pests, and introduce them to the fields at well-timed intervals. Weeds are controlled by hand labor or flame devices rather than herbicide applications.

Harvest - In most areas, cotton plants must be killed before harvesting. Organic cotton proctices are certified materials and lack of water rather than chemical applications to achieve this ready-for-picking state. Though some organic farming operations use machines for harvesting, many rely on the hand picked method, ensuring a higher quality of cotton and also a higher standard of living for devloping countries that produce cotton.

“Organic cotton is a lightweight, inexpensive alternative for the customer who has concerns about the environment and the harmful practices of traditional cotton farming,” states Ranowear President and CEO, Willis Domingo. “It is possible to contribute to a healthy planet by choosing organic cotton products.”

For additional information on the news that is the subject of this release contact Catherine Stend or visit www.bodybody.com.

About Ranowear:
Ranowear, Inc. is an Illinois corporation founded in 2004. It specializes in retail sales of women’s apparel and sexy merchandise.

Contact:
Catherine Stend, Director of Public Relations
Ranowear, inc.