News / Business

iGaming Operators and Affiliates Report Overwhelmingly Positive Gains from Income Access Software Upgrades

The latest round of Income Access software upgrades have received an overwhelming positive response. Version 4.0 of the Income Access software has allowed both affiliates and operators to further optimize their online marketing efforts.

Income Access partners have reported extremely positive results from the last round of software upgrades. Version 4.0 of the Income Access affiliate software offers operators and affiliates new and enhanced features, including graphical reporting and a completely new interface. Combined with the software’s in-depth tracking reports marketing tools, these new features have helped many Income Access partners further optimize their online marketing campaigns.

"We were thrilled to learn that our new software features have benefited our partners hugely and have contributed to their added success," said Nicky Senyard, CEO of Income Access. "The last round of software upgrades was part of our ongoing commitment to provide our partners with the most sophisticated tracking and reporting tools. With affiliate marketing becoming an increasingly important acquisition and retention channel, we are strongly committed to providing our partners with the intelligence and tools they need to maximize ROI."

New graphical reporting offers both operators and their affiliates instant access to critical analytics at a glance upon login. With all the information they need at their fingertips, users can easily expand reports for in-depth analysis for their business needs. New features also include an entirely new interface, graphical reporting, and PPC tools.

"Affiliates have really enjoyed the new interface," said Sarafina Wolde Gabriel, Director of Affiliate Marketing. "Many of them have expressed their appreciation for how the graphical reporting saves them time on administrative tasks and allows them to focus on actual promotions."

Among the new software feature is the Affiliate Custom Tracking Tool. This tool allows both operators and affiliates to track their Google Adwords campaigns through the affiliate program making it convenient and time saving.  Users have the ability to tracking how well their keywords convert visitors to the site, as well as delve into the quality of customers referred by each Adwords ad through their PPC report.

White label partners will continue to enjoy other affiliate software features such as flexible commission structures, in-depth tracking reports, and advanced program management and communications tools. Combined with the new graphical reports and PPC tools, the latest version of the Income Access affiliate marketing software will offer operators and affiliates alike an edge in optimizing their online marketing efforts.  

Currently powering the Income Access affiliate network, the Income Access affiliate marketing software is available for white labelling. Completely customizable, it allows iGaming operators to create an affiliate marketing experience that reflects their own brand.

About Income Access
A provider of integrated affiliate marketing solutions to the igaming industry since 2002, Income Access offers four types services: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Having partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Ladbrokes, Market-Ace and Centrebet.

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