Apple (NASDAQ: AAPL) Cuts iPhone, MacBook Prices, Unveils New Models

Apple Inc. (NASDAQ: AAPL) announced Monday that it is dropping its iPhone price in half and slashing the prices of some of its laptop computers by as much as $300, according to Associated Press.

Apple unveiled a new model of the iPhone, the 3G S, at the company’s annual conference for software developers. Its look is very similar to the original, but it has a faster processor, longer battery life, an internal compass, a video camera and a photo camera with better resolution and auto-focus.

A 16-gigabyte version of the 3G S will cost $199 and a 32-gigabyte version will be $299.

The 8-gigabyte iPhone 3G, which came out last year, now costs $99, instead of $199. When the iPhone debuted two years ago, Apple customers spent $499 for a 4-gigabyte version and $599 for 8 gigs.

The new iPhone will go on sale on June 19, just in time for current users to be released from their two-year contracts.

A new version of the iPhone operating software, available for download June 17, allows software developers sell additional content. Among other upgrades, the new iPhone software will let people download movies and TV shows directly through the device's cellular connection.

The company also unveiled a new 13-inch MacBook Pro that starts at $1,200, or $100 lower than the current model, and a 15-inch Macbook Pro that starts at $1,700, $300 less than an existing similar notebook.

Apple also lowered the price on the ultra-thin MacBook Air to $1,500 from $1,800. The 17-inch MacBook Pro, unveiled in January, costs $2,500 and up, though it now has a faster processor at the same price.

Apple also enhanced its operating system. The next version, Snow Leopard, comes out in September, before Microsoft Corp. (NASDAQ: MSFT) releases its next edition of Windows for PCs on Oct. 22. Among Snow Leopard's improvements is built-in support for Microsoft's Exchange Server software, so Apple programs for e-mail, calendars and contacts could become more useful in corporate settings.

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