At a press conference today, Cadillac announced the launch of Team Escalade Texas, a multimarket, multimedia campaign in Dallas-Fort Worth, Houston, Austin and San Antonio involving six charities, 19 celebrities, four cities and one bold drive to change lives. The goal of Team Escalade Texas is to educate fellow Texans about the six chosen charitable organizations as well as to increase interest, volunteers and donations for those charities. Team Escalade Texas (www.TeamEscaladeTexas.com) begins today and continues through October 30, 2011.
Drew Pearson announces teammates Football great Drew Pearson, who spoke at the press conference, is the leader of Team Escalade Texas. Pearson will travel to all markets to attend events and conduct interviews. Each charity also has been given an exclusive team that supports its individual mission. Each team consists of a charity, three celebrities, a radio station in Dallas and one in Houston that provide station personalities, events, on-air support and more.
The celebrities joining Drew Pearson and his Team Escalade Texas were announced today:
Cure Duchenne – Team CureDuchenne (http://www.cureduchenne.org)
Daryl Johnston, Rocket Ismail, Dan Pastorini
Taylor’s Gift Foundation – Team Gift (http://www.taylorsgift.org)
Everson Walls, Danieal Manning, Mike Renfro
Love Hope Strength – Team Strength (http://www.lovehopestrength.org)
Mike Modano, Brent Severyn, N.D. Kalu
Ronald McDonald House Charities – Team House (Dallas: http://www.rmhdallas.org Fort Worth:
http://ftworthrmh.org; Houston: http://www.rmhhouston.org; San Antonio:
http://www.ronaldmcdonaldhouse-sa.org)
Randy White, Jay Novacek, Matt Bullard
Special Olympics Texas – Team Champion (http://www.sotx.org)
Carly Patterson, Laura Wilkinson, Zina Garrison
The YMCA – Team YMCA (http://www.ymca.net)
Brian Cardinal, Derek Harper, Alphonso Roundtree
Cadillac Vice President of Marketing, Don Butler said, “As I look around me today, surrounded by champions, Olympic medalists, hall of famers and the newest Texas Ring of Honor Champion - our Team Escalade Texas Captain Drew Pearson, I know that we have made the right decision, the right investment to take six charities under our wing to make a difference for Texans everywhere. I hope you will join us in our BOLD DRIVE TO CHANGE LIVES. VOTE for your favorite charity. SHARE the message. And ACT to make a difference as we bring you our bold new 2012 Cadillac Escalade with a huge heart! We are going to change lives with Team Escalade Texas.”
Texas area Cadillac dealers have produced a public service announcement (PSA) video for each of the six charities and provided them with valuable assets to publicize and promote the PSA. Starting today, people will vote, click and share the charity’s video on www.TeamEscaladeTexas.com. The charity that receives the most votes for its PSA (calculated on midnight October 30, 2011) will win additional media support valued at $150,000.
Eighteen Texas Cadillac dealers are providing support for the charity teams and are located throughout the state, including the Austin, Dallas/Fort Worth, Houston and San Antonio metropolitan areas.
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Lisa Taylor
lisa@TrizCom.com
214-914-1099
Or
Jo Trizila
jo@TrizCom.com
o: 972-247-1369
c: 214-232-0078
