News / Business
Income Access Launches SEM Strategies for UK, Irish, and Austrian Markets
Now that Google has re-opened Adwords in the UK, Austria and Ireland, the Income Access Search Engine Marketing Agency has launched a series of tools that operators and their affiliates can use to engage these markets.
As the UK, Austrian, and Irish Adwords markets have matured, Income Access has launched a series of strategies tailored for each market. iGaming operators targeting these markets can now benefit from a comprehensive Adwords campaigns that are optimized for each of their verticals and each of their target markets.
Through the Income Access SEM agency, igaming operators can maximize the ROI of their Adwords campaigns. The Income Access team works with igaming operators to build custom Adwords campaigns that feature targeted keyword sets, PPC ads, and landing pages. These campaigns are then monitored and optimized on an ongoing basis to ensure that operators receive a maximum return on their PPC spend.
Operators using the Income Access affiliate software can also offer their affiliate a range of advanced PPC tracking tools that help them track the lifetime value of each new player. Through the Income Access Affiliate Custom Tracking tools, users can track how well certain keywords convert in a referral, and measure the lifetime value of players coming through on different keywords.
“As these three markets have matured, it’s become clear that igaming operators need a PPC solution that can target campaigns according to vertical and country,” said Nicky Senyard, CEO of Income Access. “Through our SEM Agency, Income Access is offering operators the opportunity to develop highly targeted Adwords campaigns that will attract the kind of players they are looking to acquire from each market.”
The UK, Austria, and Ireland are the first jurisdictions to see Adwords re-opened to online gaming. Google re-opened Adwords to online gambling in the UK in December 2008, and Ireland and Austria in April 2009. Those interested in a comprehensive SEM resource to quickly and efficiently engage these markets should visit: http://incomeaccess.com/sem_agency.asp.
About Income Access
A provider of integrated affiliate marketing software and solutions to the igaming industry since 2002, Income Access offers four types services: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Having partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Ladbrokes, Market-Ace and Centrebet.
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