“Mobile gaming holds so much potential for growth and represents a great opportunity for affiliates,” said Nicky Senyard, CEO of Income Access. “Equipped with advanced tracking reports and an array of marketing tools, affiliates who choose to promote Probabitliy products should be in an excellent position to maximize their future success.”
Probability plc is listed on the London Stock Exchange and is the only independent mobile gambling operator dedicated to mobile gambling and operating its own proprietary platform. The business is aimed at the untapped reservoir of potential new gamblers which is the m-gambling marketplace. Because players are recruited directly through their mobiles, casual gamers can easily be coaxed into becoming mobile gamers while they commute, kill time or play on their phone. With a portfolio that includes Casino, Bingo and Slots, Probability’s games are compatible with more than 7,000 models of cellular telephones. The company already has many hundreds of thousands of active gamblers using its services and recently reported a 60% increase in annual revenue in the year to April 2009.
Probability’s vision is to service the over 2 billion mobile users worldwide – many of whom do not have access to a computer - offering them accessible, unique and user friendly “play for cash” content that work on over 90% of current mobile devices with built-in internet connectivity. The games offered include many branded titles under exclusive licence to Probability for mobile gambling, as well as classics which have been optimised for the small screen . The download of the games is fast and free. Probability is licenced to operate its gambling services in Alderney, meaning players and affiliates can be confident that the service is of the highest integrity and quality,
Probability CEO, Charles Cohen, said: “Mobile gambling games offer something different that appeals to a whole new generation of gambling customers. It represents an additional opportunity for affiliates and is currently very under exploited. After much research into the affiliate market we found that Income Access was a natural choice for us. Their technology is streets ahead of many others and their service levels for us and for affiliates are excellent. Growing a network of web and mobile internet affiliates as we expand our offering globally requires that kind of world class support and I think we have found it in Income Access. “
Completely brandable and customizable, the Income Access affiliate software allows igaming operators to extend their brand experience to affiliates. The same software that powers the Income Access affiliate network (http://incomeaccess.com/network_benefits.asp), it is updated regularly to meet the needs of the iGaming marketplace. Featuring a variety of in-depth tracking reports and marketing tools, the Income Access software offers both operators and affiliates the resources they need to maximize the return of their online marketing campaigns.
About Probability plc
Probability plc develops, operates, and manages gambling services and technology for mobile phone users. Its proprietary technology delivers an integrated portfolio of casino, bingo, and slots entertainment to players using approximately 7,000 models of mobile phones. The company offers mobile gambling games across a wide range of interests, from head-to-head Poker to Bingo and Slots. As well as in-house designed games, the company also licences a number of brands from leading IP owners to create games based upon popular movies, board games and other well known TV show formats. The company is listed on the London Stock Exchange “AIM” market. The company offers games that include Roulette, Blackjack, Video Poker, and Hi-Lo under Lady Luck's Casino name; and Bingo!, Nudge 7, Jingle Jackpot, Fortune Teller, and Union Jackpot under Lady Luck's Bingo and Slots name. It also offers white label mobile gambling games. The company was founded in 2003 and is based in London, the United Kingdom.
About Income Access
Working closely with its partners to help them succeed in the iGaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the iGaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
http://www.incomeaccess.com
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