RedEye today
introduces the next in its monthly series of concise, free digital marketing
webinars entitled - ‘What Test Next?’ This 30-minute session takes place online
at 3pm on Thursday 6th October 2011.
Every online marketer understands the importance of testing. However, with all
the data available at one’s fingertips, knowing what to test and when to test
can be a challenge. Too often marketers guess what factors to concentrate on
and end up testing things that have little or no impact on conversion rates.
Using a process of Conversion Rate Optimisation (CRO) companies can use online
data to evaluate what changes will have the biggest impact and produce a
successful testing strategy to effectively and continually optimise their
online business.
Attend this RedEye webinar to discover how you can implement a successful
testing process that will improve your online conversion:
* Understand why the process of Conversion Rate Optimisation is important to
your business.
* Learn how to use your data to prioritise your tests and achieve your
conversion goals.
* Discover the importance of reporting on tests and the impact each test has on
the full testing process.
Title: What test next?
Date: Thursday 6th October
Time: 3pm-3.30pm
Speaker: Chris Gibbins
About the speaker:
Chris Gibbins has extensive hands-on experience in usability testing, user
experience research, eye tracking, information architecture and user-centred
design; plus, a background in web development, animation, illustration and art.
Over the last few years he has played a vital role in the development and
implementation of RedEye’s conversion rate optimisation (CRO) strategy
combining usability, analytics and AB/multivariate testing.
How to Attend
To register for free visit: http://www.redeye.com/events/webinars/
About RedEye:
RedEye is the leader in behavioural email. RedEye has been helping online
companies improve conversion since 1997, providing an integrated service of
email marketing, web analytics and website usability.
In 2001 RedEye launched the first behavioural email campaign for William Hill.
Behavioual email integrates web analytics with email marketing to produce
highly targeted emails based on online user behaviour. Today RedEye helps
hundreds of online companies improve conversion using behavioural email,
achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye
launched Behavioural Email onDemand, a self service solution enabling online
companies to run basic behavioural email campaigns such as basket abandonment.
By integrating analytics with usability RedEye offers a unique service of
Conversion Rate Optimisation. This service provides a structured process to
help online companies fully analyse customer behaviour, enabling marketers to
make the correct changes or implement the right strategies to improve online
conversion.
RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted
in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.
RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the
UK and Dusseldorf, Germany) and has just launched its first US office in New
Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays,
Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com
Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903
