Pro Step Marketing’s all-in-one brand and web strategy has brought exceptionally proven results to Holli McCray of Knoxville, TN.
Holli McCray, long time practicing REALTOR® in the Knoxville TN real estate market continues to bring buyers and sellers cutting edge marketing tools and advertising practices that help get homes sold. Holli McCray comments, “Lead generation is no longer an issue for us.”
From her marketing efforts Holli has experienced exceptional results. “One of the things we wanted to do was to create a mega agent team and we are well on the way to doing that.” Holli continues, “We sat down and decided to build a brand and since building that brand it has been phenomenal.”
A big part of Holli McCray’s successful web strategy is her advanced MLS search features. “We all have a free MLS search form our MLS board, however I don’t know any of my clients that aren’t savvy enough to go find a great one.” Explains Holli “I mean let’s be honest, our website [HolliMcCray.com] provides a great MLS search and I’m the agent of contact on every listing and once they login, they want information from us, they don’t want information from any other agent so listen consumers are smart enough to go find a great MLS search.”
Tricia Andreassen, CEO/Founder of Pro Step Marketing says Holli McCray’s results are exceptional because she understands that there are core elements to the overall web marketing plan. “Holli is a true example of understanding the value of web strategy and that you must have a strong foundation to grow your business. It’s a combination of planning, website design, and IDX integration that power the exposure and lead generation. Her site has information on the towns, and on active market conditions and quick searches for listings. This is what people want.” says Andreassen.
Tricia Andreassen is CEO/founder of Pro Step Marketing. She is the leading industry web strategy expert, nationally recognized speaker with Broker Agent Speakers Bureau, and RIS Media Magazine Monthly Columnist. For two decades she has trained and coached real estate professionals on how to bridge technology, web strategy and traditional marketing into a cohesive marketing strategy.
In 2010 Tricia was nominated for the Top 100 Most Influential In Real Estate by Inman. In 2011, Pro Step Marketing was nominated for the People’s Choice Innovator Award by Inman.
Pro Step Marketing provides [www.ProStepMarketing.com] real estate web design, marketing consulting and strategy solutions to real estate agents across the country, including strategic web planning and development, including lead integration strategies, and search engine optimization, and Interfusion Marketing®. With a combined experience in real estate sales, marketing, Internet strategy, coaching and professional speaking, and project management, Pro Step Marketing is the only real estate team that helps incorporate all your real estate tools together and implements them into a unique marketing system.