From Social Media Marketing to incorporating Botox, the IAPAM's October 24th Aesthetic Practice Start-Up Workshop Offers it All!

Both business and clinical training (Botox ® training, laser training, hCG training, etc.) are the best foundation upon which a successful medical spa can be launched. The IAPAM (http://www.iapam.com) offers a choice of educational programs which give physicians a thorough knowledge of the business of building a medspa, and of the latest technologies and clinical advances required to grow that business.

By attending the IAPAM's Business Bootcamp (http://www.iapam.com/bootcamp.html), as well as the IAPAM's hCG Training (http://www.hcgtraining.com) and the Aesthetic Medicine Symposium with Botox ® Training (http://www.aestheticmedicinesymposium.com/botoxtraining), physicians will avoid many of the common pitfalls of the aesthetic industry. The programs are taught by experts and physicians who own and operate hCG Medical Weight Loss and Aesthetic Medicine practices, so attendees are learning from a faculty who have practical experience.

Attendees at the Aesthetic Practice Start Up Workshop leave with a business plan for their specific aesthetic medicine practice, including:

1. Financing Options.
2. Target Demographics for your Procedures.
3. Developing a menu of Treatments and Pricing Strategy.
4. Establishing Aesthetic Practice Protocols for your staff (examples included on CD).
5. Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (SEO web sites and press releases) and the latest social media marketing strategies (Facebook, MySpace, Twitter, LinkedIn).
6. Finding the Right Location.
7. Staffing (job descriptions included on CD).
8. Federal and State legal and regulatory issues.
9. How to Read Financials.

Another valuable training offering by the IAPAM is the Aesthetic Medicine Symposium with Botox ® Training. The October 22-23rd weekend Symposium, the Friday October 21st hCG Training and the Monday October 24th Aesthetic Practice Start Up Workshop offer new medspa managers, owner-physicians, and key staff involved with an aesthetic medicine practice, all the tools to ensure their business is profitable, customizable and sustainable.

For additional information and to register for the October 24th Aesthetic Practice Startup Workshop, the October 21st hCG Training for Physicians, or the October 22-23rd Aesthetic Medicine Symposium with Botox ® Training, please contact the IAPAM at 1-800-219-5108 ext. 704 or info@theiapam.com.

Botox, Botox Cosmetic and Juvederm are trademarks of Allergan, Inc. Dysport, Restylane, Perlane are trademarks of Medicis, Inc.

About the IAPAM: The International Association for Physicians in Aesthetic Medicine

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs), physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic medicine and hCG medical weight management programs, including: Botox ® training, medical aesthetic training, laser training, physician hCG training, and aesthetic practice business training. Additional information about the association can be accessed through the IAPAM’s website (http://www.iapam.com) or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704