Six teams, 19 celebrities, four cities and one bold drive to change lives! In less than two minutes you can change a life. Texas celebrity athletes have teamed up with the charities for one of six new, 90-second public service announcements (PSAs) produced by Team Escalade Texas. The public is encouraged to log on to TeamEscaladeTexas.com to view the PSAs and cast votes for their favorite. Voting ends at midnight, October 30, 2011. The winning charity will receive an advertising package worth $150,000.
Take a few minutes to watch the videos and learn more about each charity. Ask family and friends to watch the videos. Then Vote, Share, Act.
Cure Duchenne – For former football players Daryl Johnston, Rocket Ismail and Dan Pastorini, muscle was part of the job. In this video of kids just being kids, they are joined by other celebrities to bring attention and hope for a cure for Duchenne, a muscular disease affecting children. (http://www.cureduchenne.org)
Taylor’s Gift Foundation – This short video’s message is simple: With just a few keystrokes and a couple of clicks, you can sign up to be an organ donor and save someone’s life. Organ donor and former Dallas Cowboys player Everson Walls tells his own personal transplant story (http://www.taylorsgift.org)
Love Hope Strength – Dallas Stars Mike Modano and Brent Severyn encourage you to sign up for the bone marrow registry, and members of several bands demonstrate how easy it is to do so with a quick swab of the mouth. As one says, the bone marrow registry is the best list to be on – even better than a guest list. (http://www.lovehopestrength.org)
Ronald McDonald House Charities – Also known as The Red Shoes for Men – watch to find out what that means, this video features former Dallas Cowboys Randy White and Jay Novacek. Hear from the man himself – Ronald McDonald – and see families who have stayed at Ronald McDonald House. (Dallas: http://www.rmhdallas.org; Fort Worth: http://ftworthrmh.org; Houston: http://www.rmhc-houston-galveston.org; San Antonio: http://www.ronaldmcdonaldhouse-sa.org)
Special Olympics Texas – Olympic gold medal gymnast Carly Patterson and Special Olympics medalist Billy Ray Glass share what they love about competing and remind everyone that the most important part of competition is the support of fans. (http://www.sotx.org)
YMCA – Numerous Y kids will tell you: The Y is a place for many firsts in their lives. This sentiment is echoed by football and basketball players Alphonso Roundtree, Derek Harper and Brian Cardinal, who say friends and lifelong skills are just two of the benefits the Y brings to people’s lives. (http://www.ymca.net)
Log on to TeamEscaladeTexas.com to view the videos. You can vote for one video each day through midnight, October 30. The charity whose video receives the most votes as of midnight, October 30, will win an advertising package worth $150,000 from Texas Cadillac Dealers and help bring more attention to their charity.
About Team Escalade Texas
Team Escalade Texas is a charity challenge sponsored by Texas Cadillac Dealers that aims to increase public awareness and support for vital Texas charities. Six teams, 19 celebrities, four cities and one bold drive to save lives. The challenge runs through October 30, 2011. Vote, Share, Act on http://www.TeamEscaladeTexas.com.
About Cadillac
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
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Lisa Taylor
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