Sustainability Strategies in Food and Drinks

This report addresses how sustainability is reshaping the competitive landscape and identifies what companies can do now to capitalize on sustainability-driven changes and to position themselves favorably for the future. It also identifies challenges, such as greenwashing and green fatigue, which can compromise ability to develop a successful and credible sustainability strategy.

Features and benefits

• Understand what green consumers expect to see from sustainable brands and compare different communications strategies to convey messages effectively.
• Assess different types of sustainable packaging and identify strategies for developing a successful sustainable packaging proposition.
• Identify the tactics used by leading sustainable brands to maximize their sustainable credentials and get credit for doing so from consumers.
• Evaluate the benefits of sustainability: fewer barriers to price premiums, lower costs, competitive advantage, and the bonus of early market entry.
• Understand how to use different forms of social media to convey your brand’s sustainability values and messages in the most effective way.

Highlights

Despite the fact that many companies utilize social media for PR and general marketing, a high proportion fail to use it to engage the public in sustainability campaigns. However, social media can increase consumer awareness of environmental issues and product solutions – the biggest barrier to sustainable consumption.

Responsible manufacturing practices are increasingly considered a pre-requisite for ‘good’ business. Companies are trying to green their operations to reduce their carbon footprint along with developing better working conditions. Using a life cycle approach to innovation is crucial to identifying opportunities throughout the supply chain.

Consumers evaluate product packaging to verify it is sustainable, and many countries have legislated to reduce packaging waste. In time sustainable packaging will be seen as a basic product requirement like pricing and product performance. Resource efficient packaging bolsters sustainability credentials and delivers cost savings and competitiveness.

Your key questions answered

• What’s the business case for sustainability and how are leading companies building it in to their strategy and innovations programs?
• How can I use social media to enhance my sustainability strategy and what are the examples of best practice?
• How can I communicate my sustainability strategy effectively and avoid falling into the trap of so-called “greenwashing”?
• What are the best product-level strategies for developing sustainable products and brands that stand out from the competition?
• What are the most effective sustainable packaging strategies?

Complete Table of Contents and Report @ Sustainability Strategies in Food and Drinks