SafeAuto Insurance Revs Up Customers With Innovative Social Media Promotions

Columbus, Ohio auto insurance provider SafeAuto has successfully tapped into social media trends in the past year, more than doubling its following on Facebook and Twitter. Using social media, blogs, and YouTube, the company has grown a fan base of more than 18,000 active, enthusiastic followers. SafeAuto’s social media success is the result of innovative contests, exclusive content like celebrity interviews, and exciting promotions that involve fans and customers.

The company recently held two major social media contests, a “VIP at the UFC” contest, and a “Race to Vegas” contest. The winner of the VIP at the UFC promotion won hotel accommodations and airfare, plus two tickets for the UFC 137 Welterweight title fight between Georges St. Pierre and Nick Diaz. The grand prize winner of the Race to Vegas contest walked away with airfare, hotel accommodations, and two all-access pit passes to the Smith’s 350 at Las Vegas Motor Speedway.

Entering the contests only required entrants to “Like” SafeAuto’s Facebook page, with winners chosen in a random drawing. This simple entry format, coupled with exciting social media content, has proven to be an effective way for the company to keep their brand fresh in consumers’ minds, while constantly reaching out to new potential customers.  

“SafeAuto’s social media content is a big hit with our customers,” said President Jon Diamond. “Our celebrity interviews, contests, and promotions allow us to express our appreciation for our customers while offering them more than just great car insurance.”

The company is already revving up for its next big social media promotion: SafeAuto’s annual “Do the Jingle” contest, where fans can submit their own version of the famous SafeAuto jingle, with the chance to win a $5,000 advertising contract. Through November 30, 2011, fans can submit their own jingle at http://www.safeauto.com/dothejingle.

SafeAuto’s Facebook page can be found at http://www.facebook.com/SafeAutoInsuranceCompany, and fans can follow them on Twitter at http://www.twitter.com/safeauto.

About SafeAuto:
SafeAuto Insurance Company is a Property and Casualty Insurance Company based in Columbus, OH. Today, the company provides the state required minimum car insurance coverage to drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Texas, Virginia, and Kansas. A direct-to-consumer auto insurance company, the mission of SafeAuto Insurance is to “keep you legal for less” – helping motorists obtain high quality yet inexpensive coverage.


Contact:
John Hargrave
Safe Auto
4 Easton Oval
Columbus, OH 43219
614-456-2940