Pressure sensitive labels claim over half the market
In 2010, pressure sensitive labels accounted for 52 percent of the global label market (in volume terms), a share that is expected to increase even further in the coming years. This segment will continue to benefit from a number of advantageous qualities, including ease of use, diversity of applications and graphics,and versatility. Additionally, minimal set-up and clean-up time, combined with rapid changeover make these labels more adaptable for short-run lines. Moreover, the application speed (up to approximately 1,000 per minute) of pressure sensitive labels is now significantly faster than other application systems such as inmold,imparting operational efficiencies and labor cost savings. While demand for glue-applied labels will see below-average growth, this segment will remain the second largest overall, accounting for more than 30 percent of global label market volume through 2015. Sales of glue-applied labels will be supported by their low material costs and rapid application speeds (up to 2,000 per minute). Smaller label segments such as stretch sleeve,heat-shrink and in-mold labels will see some of the fastest growth through the forecast period.
Strong growth in Asia, with China making largest gains
The Asia/Pacific region will see the most rapid gains and remain the largest regional market in the world, due to its large manufacturing industries. Central and South America, Eastern Europe, and the Africa/Mideast region will also post above-average growth, though advances in these areas will stem from smaller bases (collectively, these three regions accounted for less than one-fifth of global label demand in 2010). Overall, the most rapid growth will be seen in Asia, specifically in India, China and Indonesia. In particular, China alone will account for 31 percent of global label market volume gains between 2010 and 2015.In contrast, advances will generally be below average in North America and Western Europe, where markets are more established. The US, which accounted for 18 percent of global sales volume in 2010, is the largest national label market in the world by a wide margin. Other large, but generally mature markets include Japan and Germany. While Japan will remain one of the largest national markets in the world, the country is forecast to see the slowest growth rate through 2015. Nonetheless, good opportunities will still be found in developed countries, especially for digitally printed labels that capitalize on trends favoring shorter label runs and mass customization.
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