Home Care in Croatia - ReportsnReports

Croatia Home care market continues to struggle

Home care sales continued to decline in 2010. Croatia is somewhat lagging behind the rest of the world in terms of economic dynamism, with the country’s economy recovering slowly form the recent downturn. Whilst there was a shift towards positive growth at the end of 2010, the overall picture remains bleak. It should be noted that consumption within home care in Croatia is closely related to disposable household income levels.

Explore Table of Contents of this report @ http://www.reportsnreports.com/reports/136202-home-care-in-croatia.html

Trend towards value for money products

In response to tight household budgets, Croatians are becoming increasingly price sensitive. In response to this trend, manufacturers are offering more value for money via price promotions and 2-for-1 pack deals.

Dominant position of international manufacturers

The six leading home care producers dominate sales in Croatia, accounting for 80% of retail value sales in 2010. Two of these producers are domestic based, with the remainder being international players. Considering the global strength of international players, the two domestic companies, Saponia and Labud are performing fairly well. Labud profits from its long tradition within dishwashing and surface care and its offering of well-known local brands while Saponia is attempting to establish itself in neighbouring countries with its laundry and surface care range.

Supermarkets and hypermarkets dominate retail sales

Supermarkets and hypermarkets gained strength over the last decade, establishing themselves as the undisputed leading home care distribution channel in Croatia. The fact that such retailers offer a huge range of products allows them to put pressure on suppliers and increase their competitiveness. Furthermore, by launching their own private label products which are cheaper than multinational brands, such retailers attract a large number of lower income consumers.

Slow economic recovery forecasted

Home care value sales will recover sluggishly over the forecast period and are hardly expected to reach pre-recession levels. As almost 60% of home care sales are made within the saturated laundry care area, where per capita consumption in Croatia is very high, there is little scope for further growth.

About this Report

This Croatia Home Care market report provides market trend and market growth analysis of the Home Care industry in Croatia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Home Care in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Croatia?
What are the major brands in Croatia?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.