Recovering from the global economic recession, the U.S. dental hygiene and oral care market reached over USD 1.6 billion last year. Forecasts say the market, and the professional teeth whitening segment in particularly, will cross USD 2 billion mark by 2017, driven by the fast-growing digital caries/cavity detection, professional teeth whitening and fluoride varnish segments. In the U.S., dental caries/cavities affect more than 95% of the adult population.
New research report “U.S. Market for Dental Hygiene and Oral Care 2011” offers a detailed and all-encompassing study of the U.S. market for dental hygiene and oral care. It covers market growth trends by segment, revenues by device type, forecasts through 2017, unit sales, average selling prices, market driving and limiting forces, as well as a granular competitive analysis, including manufacturer market shares and product portfolios.
The dental hygiene and oral care market comprises:
The dental products and instruments covered in this report span a range of clinical indications and mainly target private dental practices.
Within the dental hygiene market, companies such as Brasseler, Dentsply, Kavo and SS White led market, among many others. This report provides a comprehensive and detailed analysis of market revenues by device type, market forecasts through 2017, unit sales, average selling prices, market drivers and limiters and a detailed competitive analysis, including manufacturer market shares and product portfolios.
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