Webxu, Inc. (WBXU), a media company that owns and operates consumer branded web properties focused on Customer Acquisition, E-Commerce and Social Media, today announced the acquisition of Lot6 Media, Inc., an online marketing company that provides a variety of Customer Acquisition based solutions for online businesses, agencies and marketers through its wholly owned business Lot6 Media, LLC.
“Through branded online properties, Lot6 Media is extremely efficient at delivering quality offerings to targeted consumers. With experienced management and a scalable customer acquisition technology platform, the company is an excellent fit in our overall growth strategy”, commented Matt Hill, Webxu CEO.
Lot6 Media has established a successful position in the estimated $1.6 billion Customer Acquisition segment of the online advertising market. Through September 2011, the unaudited financial statements for Lot6 Media list revenue of approximately $16.4 million with EBITDA of approximately $3.2 million. Lot6 Media focuses on delivering targeted consumers through their portfolio of branded properties in multiple industries. With strong client relationships and quality consumer traffic, Lot6 Media is capable of maximizing efficiencies. Their in-house optimization technology delivers relevant offers to consumers resulting in superior conversion rates for their clients.
"Webxu has a compelling growth story and we are very excited to become a part of it", said Spencer Henry, CEO of Lot6 Media, LLC. "We see a tremendous opportunity to capitalize on potential synergies between Webxu and Lot6".
For additional information, please see the 8-K filed in connection with this transaction.
About Webxu, Inc.
Webxu, Inc. (WBXU) is a media company that owns and operates consumer branded web properties focused on Customer Acquisition, E-Commerce and Social Media. Through its portfolio of web properties, Webxu connects consumers with financial services, insurance, higher education, electronics and other offerings. Webxu is headquartered in Los Angeles, CA. For more information about Webxu visit
http://www.webxu.com.
About Lot6 Media, LLC
Lot6 Media is an online marketing company that provides a variety of Customer Acquisition based solutions for online businesses, agencies and marketers. Lot6 Media's in-house optimization technology efficiently processes real-time demographic data to ensure the most relevant offers for clients, thereby maximizing traffic profitability. For more information about Lot6 media, visit http://www.lot6media.com.
Webxu Media Contact
Michelle Stoler
michelle@webxu.com
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