PPC Campaign Management Firm Launches Revamped Arlington VA Restaurant Site

PPC Campaign Management Firm Silverback Strategies today announced the launch of www.harrystaproom.com, a revamped website created for Silverback client, ENOVO Restaurant Venture’s, Harry’s Tap Room. The new site targets people who are looking for great DC and Arlington VA Restaurants.

ENOVO Restaurant Ventures selected Silverback to provide site redesign, consulting and search engine optimization to help optimize site traffic and conversions while providing an outstanding user experience for harrystaproom.com’s visitors.  The new site features Harry’s Tap Room restaurants’ dedication to providing their customers with fresh organic and naturally-raised ingredients, drawing seasonally from local farms, and preparing each item simply and flavorfully.

“We’re extremely pleased with www.harrystaproom.com and excited about the results it will bring for Harry’s Tap Room and its customers/site visitors,” says Neil Welsh, Silverback Strategies President. “Now that the site is live, we’ll begin ongoing SEO and PPC campaign management to ensure Harrystaproom.com continually achieves ENOVO’s performance goals. That’s our real measure of success.”

On Harry’s new website, navigation has been simplified for better user experience.  Visitors can browse through menus, locations and other information more efficiently using a new user interface. The new layout also allows online visitors to make quick reservations to any of their favorite Harry’s Tap Room locations using Open Table; reservation link boxes are found on each page.

“We have been very pleased with Silverback.  They have been proactive and involved with us so that our joint efforts achieve optimal results,” said Michael Kaufman, co-president of Enovo.  “We’d recommend them.” 

“We believe that PPC and SEO strategies will help drive our sales and will continue to grow in importance to our overall marketing strategy,” adds Michael Sternberg, co-president of Enovo. “Silverback has really done a great job showing us how to use these tools to great effect.”

About ENOVO Restaurant Ventures

Enovo Restaurant Ventures, LLC owns, operates and licenses Harry’s Tap Room, with four restaurant locations in the Washington DC metropolitan area. 

About Silverback Strategies

Based in Alexandria, Virginia, Silverback Strategies partners with businesses large and small to provide state-of-the-art web design, search engine marketing and pay-per-click campaign strategy, consulting and execution. The company is privately held. www.silverbackstrategies.com