Salt Lake City 12/7/2011 2:12:59 AM
News / Business

New Website Independently Evaluates and Reviews Gift Baskets

Just in time for the 2011 holiday shopping season, site offers discounts to the best gift baskets.

GiftBasketReview.com, which launched Nov. 27, 2011, gives shoppers a new, convenient, and reliable way to review, buy and give gift baskets for the upcoming holiday season and other special occasions year-round.

“We are the J.D. Power & Associates of gift baskets and fruit baskets,” says Gift Reviews, LLC, Founder & CEO Jared Sidwell, who has run the company’s other website — FruitBasketReview.com — since 2008.

Sidwell and his team — which includes his sister-in-law, Leah (Creative Director), and his brother, Nathaniel (Web Designer), and Dave Karlsven (Web Programmer) — order gift baskets online and meticulously examine them with a fine-tooth comb. “Through text, photos and videos, we present honest descriptions and opinions of each gift basket, considering its contents, appearance, quality, delivery service and value. As a result, we gives consumers the ability to virtually unwrap gift baskets and their contents to see what’s really inside.”

Already, GiftBasketReview.com has posted reviews of 14 companies’ gift baskets with videos and hundreds of photos. “These 14 companies, and more are sure to follow, have given us exclusive coupon codes that provide 20% discounts for our site’s users,” Sidwell says. “Our team reviews baskets only from nationwide shippers that can be ordered online, so consumers can redeem these coupon codes immediately and save money when buying the baskets they’ve seen and read about on our site.”

Most of the gift baskets featured on GiftBasketReview.com fall in the $100 or less price range. After ordering the baskets online, the company’s investigating team assumes the role of your pickiest friend, relative, or business client when receiving the gift. First they take a stop motion video that “unwraps” the basket and its contents, as well as additional still photos. Then they carefully examine all packaging, researching ingredients, where all items come from, and how much they originally cost. They also taste everything. Then they compile a written report and rate the results.

“Quite simply, we help consumers find the most value in gift baskets and fruit baskets,” Sidwell says. “We provide unbiased reviews along with original photos and videos of the best ones.”