Miller utilized one of the Turn-Key web systems offered by Pro Step Marketing to establish an online presence, and to use the website as an effective tool for capturing quality leads. The Turn-Key Website systems offered by Pro Step Marketing include three development platforms (Professional, Executive and Elite) based on the core needs of the client. “I feel it is really important, comments Tricia Andreassen CEO/President of Pro Step Marketing, that each system has the core DNA built for the success. The different levels are to help them afford a custom-looking site with a solid system in place. This plan was built so that there is no compromise on strategy regardless of the look and feel. “Each tiered system is specifically created for their current strategy, while also allowing future enhancements at any time. “These systems are modeled after our top agents in the industry,” says Andreassen. “I studied what were the common threads of success and then we created a system to match the success without the cost of re-inventing the wheel.”
Pro Step Marketing is offering their Turn-Key Web Systems to real estate agents for a reasonable one-time setup fee and small monthly hosting. “Many times,” states Andreassen, “the cost involved is having to story-board out a design from scratch. Here we have created different looks that allow the REALTORS® to infuse their brand and personality into the design by changing the colors, button names, brand elements, and photos. Basically it is like having a custom website without the labor hours involved in the process.” For those just starting out and needing the foundation for long term growth, the Professional Turn-Key System includes a choice of pre-designed banners for the website with copy developed and lead capture elements. The Executive and the Elite Turn-Key Systems allow for higher-level customizations such as IDX integration, button name changes, photo changes, interfusion of the brand throughout the site and email follow up campaigns, and more.
Although these systems help differentiate themselves from their competitors in the market with these customizations included, these systems are both affordable and capable of easily being edited without the need of html or a web developer. Each Turn-Key Website featured cutting-edge capabilities that allow a real estate agent's personalized website to grow and develop in correlation with their individual business needs. “I am a big believer in extreme target marketing,” says Andreassen, “and that is why we want to empower our clients to keep adding content and buttons that compel the consumer to click through. It's about having interaction between you and the visitor. We want our clients to know that they can add their own area pages, pdf documents, links, social media tools and even videos without the hassle of going through a web designer for those changes.”
Each of Pro Step Marketing's Turn-Key Web Systems includes a variety of layouts to choose from and offer lead generation components with valuable informational content for visitors. Andreassen feels that every system should have components such as lead generation and capture capabilities that are easy to manage and track; automated email campaigns, newsletter tools, and editing abilities regardless of the cost. In addition, these systems are designed to grow with the REALTORS® as they grow their business and not have to start over in the process. “Many of our clients,” states Andreassen “stay with our system because of the growth ability. Some of our clients started with basis designs and then have continually moved into more sophisticated layouts and design without compromising the strategy. This streamlines cost and allows them to be cutting edge.”
Developed on an extremely user-friendly platform, agents using the Turn-Key Web System can add unlimited pages, hyperlinks, videos, images and much more. Additionally, the Turn-Key Web System was developed to create amazing search engine results through the inclusion of stand-alone stealth sites and a blog to further propel amazing search engine results. Many real estate agents using the Turn-Key Web System have included customized property search features and the integration of other real estate industry related tools.
Pro Step Marketing [www.prostepmarketing.com] is the real estate marketing strategy leader in providing fully executed marketing plans for real estate professionals from print to web. Pro Step Marketing's marketing specialties include brand building, offline marketing, web design and search engine optimization. Led by Tricia Andreassen, real estate industry expert, author and speaker, the firm focuses on providing turn-key solutions that help REALTORS® grow their business.
