DEMANDTEC INCORPORATED (NASDAQ: DMAN) "Up 55.99% on Thursday"
DemandTec, Inc. provides collaborative optimization network of software services connecting retailers and consumer products (CP) companies. Its solutions include DemandTec Lifecycle Price Optimization, which enables retailers to price items at various stages in their lifecycle consisting of new items, regular items, promoted items, and clearance items; DemandTec End-to-End Promotion Management that enables retailers to manage the processes related to retail promotions, such as collaborative promotion planning, CP vendor deal management, in-store promotion execution, and post-event analysis; and DemandTec Assortment & Space, which enables retailers to create localized assortments by store, cluster, or section, based on shopper demographics, the competitive environment, and a science-based quantitative understanding. The company’s solutions also comprise DemandTec Shopper Insights and DemandTec Targeted Marketing, which are a collection of services that enable retailers and their CP trading partners to understand key shopper insights, define shopper segments, and plan shopper merchandising and marketing programs for various consumer segments; DemandTec Marketing Plan Optimization, which enables CP executive and brand managers to develop strategic marketing investment allocation decisions and optimize marketing mix decisions; and DemandTec Total Trade Optimization that enables CP companies to optimize and manage the spectrum of trade funds decisions. It also offers consulting and analytical services. The company sells its applications by means of a software-as-a-service, as well as through its direct sales organization in cooperation with entities, such as systems integration firms, strategy consultants, and syndicated data providers. It sells its products primarily in North America, Europe, and South America. The company was incorporated in 1999 and is headquartered in San Mateo, California.
AFFYMAX INCORPORATED (NASDAQ: AFFY) “Up 36.22% on Thursday"
Affymax, Inc. is a biopharmaceutical company committed to developing novel drugs to improve the treatment of serious and often life-threatening conditions. For additional information, visit www.affymax.com.
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