The M-commerce market is projected to be accelerated by the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking.We believe this will be partially due to developments in non-traditional cellular usage and the ascent of the tablet computing devices. This report provides analysis of current and the future market for mobile commerce applications from (2012-2017).The research identifies the future ofhandset, tablets and consumer behavior relative to m-commerce applications.
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Table of Contents
1 EXECUTIVE SUMMARY5
2 THE FUTURE OF THE MOBILE HANDSETS AND ITS EFFECT ON M-COMMERCE6
2.1 MOBILE PLATFORMS9
2.2 HTML 510
2.3 MOBILE HANDSETS 11
2.4 2G HANDSETS AND MOBILE COMMERCE 15
2.5 3G HANDSETS18
2.6 VOIP OVER LTE19
2.7 MOBILE IP 19
2.8 THE MIGRATION FROM IPV4 TO IPV6 21
2.9 4G HANDSETS25
2.10 3GPP LTE AND 4G HANDSETS27
2.11 DIFFERENCES BETWEEN 3G AND 4G SYSTEMS 28
2.12 4G HANDSET MARKET 2012-201728
2.13 FUTURE OF THE APPLICATIONS IN MOBILE DEVICES 33
3 HANDSET ANALYSIS (OS DEVELOPMENTS)33
3.1 ANDROID OS33
3.2 BLACKBERRY34
3.3 IOS 34
3.4. NET COMPACT FRAMEWORK34
3.5 BREW34
3.6 POCKET PC AND MICROSOFT SMART PHONE35
3.7 PALM OS 35
3.8 LG, SAMSUNG, MOTOROLA & SONY-ERICSSON35
3.9 ATT, VERIZON WIRELESS & SPRINT 35
3.10 ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 37
3.11 SWOT ANALYSIS BY PHONE/MANUFACTURER37
3.12 JAVA ME40
3.13 SYMBIAN 40
4 M-COMMERCE USAGE BEYOND CELL PHONES (THE RISE OF THE TABLET) 43
4.1 TABLETS VS SMARTPHONES44
4.2 CONSUMER BEHAVIOR IN M-COMMERCE47
4.3 HOW GOOGLE IS DRIVING DECISIONS IN HANDSETS53
4.4 WILL GOOGLE BE INVOLVED IN THE NEXT GENERATION M-COMMERCE...?54
4.5 WHAT IS THE NEXT MOVE FROM GOOGLE..? 57
4.6 NEXT GENERATION MOBILE COMMERCE DEVICES (TABLETS OR SMARTPHONES..?)57
4.7 TABLETS ANALYSIS58
4.8 IPAD FROM APPLE 58
4.9 MOTOROLA XOOM 60
4.10 GALAXY TAB 60
4.11 LG G-SLATE 62
4.12 FUTURE OF THE TABLETS63
4.13 CONCLUSION ON TABLETS 63
4.14 CASE STUDY 1: TABLETS EFFECTS ON M-COMMERCE65
4.15 CASE STUDY 2: TABLETS AND PURCHASING DECISIONS 67
4.16 CONCLUSIONS68
4.17 MOTOROLA69
4.18 MOTOROLA SWOT69
4.19 GLOBAL HANDSET MANUFACTURERS TO REDUCE NUMBER OF MODELS...?70
4.19.1 NOKIA70
4.19.2 LG 72
4.19.3 SAMSUNG72
4.19.4 CONCLUSIONS73
5 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?) 78
WIRELESS NETWORK86
6 M-COMMERCE MARKET FORECAST 2012-201786
6.1 UK MOBILE COMMERCE REVENUE 2011-201787
6.2 THE FUTURE OF M-COMMERCE TO 201788
6.3 M-COMMERCE FUTURE IN LTE AND ITS USAGE89
6.4 M-COMMERCE IN 201792
6.5 SERVICES AND APPLICATIONS96
6.6 NFC WORLD MARKET FORECAST 2012-201798
7 MARKETS98
7.1 MOBILE ADVERTISING 98
7.1.1 THE ADVERTISING DOUBLE EDGED SWORD98
7.1.2 MARKET SUMMARY 99
7.1.3 CASE STUDY RIM99
7.1.4 CASE STUDY APPLE100
7.1.5 CASE STUDY POPCAP GAMES 100
7.1.6 CASE STUDY CAR LOCATOR101
7.1.7 PLATFORM MARKET SHARE 102
7.2 MARKET SIZING103
7.2.1 PREDICTED MOBILE SALES103
7.2.2 PREDICTED SMART PHONE SALES 103
7.2.3 PREDICTED MOBILE APPLICATION SALES AND REVENUE104
7.2.4 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS 105
7.3 MARKET SIZING AND FORECAST 105
7.3.1 SMART PHONE MARKET PERFORMANCE 106
7.4 APPLICATION STORE MARKET PERFORMANCE 108
7.4.1 HANDANGO MOBILE CONTENT108
7.4.2 APPLE APP STORE MOBILE CONTENT111
7.4.3 MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS 112
7.5 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 116
8 SMART PHONE USER SURVEY 116
8.1 MARKET BREAKDOWN BY MOBILE OPERATING SYSTEM131
8.1.1 SYMBIAN 132
8.1.2 RIM BLACKBERRY 133
8.1.3 APPLE OSX MOBILE 133
8.1.4 GOOGLE ANDROID137
8.1.5 WINDOWS MOBILE AND PHONE 7142
8.1.6 PALM WEBOS146
8.1.7 SAMSUNG BADA 147
8.1.8 EMERGING PLATFORMS 149
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