Web Content Surpasses Print Media Making Internet Marketing Crucial

There is no doubt that technologies like the internet and smart phones have a huge impact on our daily lives. Businesses, too, have reaped the rewards of our growing dependence on technology.

A study released by eMarketer found that people are becoming increasingly dependent on the internet and their mobile phones for news and informational content than on traditional print media. According to their study, the average user spends 167 minutes on the internet daily, and 65 minutes per day using their mobile devices. Meanwhile, most people only spend 44 minutes daily reading traditional print media. This highlights the importance that a web presence can have on legal internet marketing and its ability to reach customers.

The study also found that many companies are relying on printed advertising campaigns, 15 of advertising dollars are spent on newspaper ads and 9.7 percent goes into magazine advertisements. Producers of consumer goods and service providers could increase their customer base by reaching internet users.

A successful marketing campaign can reach thousands upon thousands of potential. Legal internet marketing that provides online users with valuable news and information can increase web traffic. People more and more rely on information from the internet when they are making consumer decisions.

Lawyers, who wish to capitalize on the wide reach of the internet, should employ a legal internet marketing firm to optimize their websites to draw new clients.