2011 Consumer Trends in France Oral Hygiene Market

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oral Hygiene Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Breath Fresheners (non Confectionery)
2.2.2 Dental Floss
2.2.3 Denture Care
2.2.4 Mouthwash
2.2.5 Toothbrushes & Replacement Heads
2.2.6 Toothpaste
2.3 Behavioral Trends and Market Value
2.3.1 Breath Fresheners (non Confectionery)
2.3.2 Dental Floss
2.3.3 Denture Care
2.3.4 Mouthwash
2.3.5 Toothbrushes & Replacement Heads
2.3.6 Toothpaste

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Breath Fresheners (non Confectionery)
3.1.2 Dental Floss
3.1.3 Denture Care
3.1.4 Mouthwash
3.1.5 Toothbrushes & Replacement Heads
3.1.6 Toothpaste
3.2 Consumer Profiles by Product Category
3.2.1 Breath Fresheners (non Confectionery)
3.2.2 Dental Floss
3.2.3 Denture Care
3.2.4 Mouthwash
3.2.5 Toothbrushes & Replacement Heads
3.2.6 Toothpaste

4 Brand vs. Private Label Choices
4.1 Oral Hygiene Brand Choice and Private Label Shares
4.1.1 Breath Fresheners (non Confectionery)
4.1.2 Dental Floss
4.1.3 Denture Care
4.1.4 Mouthwash
4.1.5 Toothbrushes & Replacement Heads
4.1.6 Toothpaste

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oral Hygiene
5.1.2 Breath Fresheners (non Confectionery)
5.1.3 Dental Floss
5.1.4 Denture Care
5.1.5 Mouthwash
5.1.6 Toothbrushes & Replacement Heads
5.1.7 Toothpaste

6 Consumption Impact: Market Valuation
6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oral Hygiene Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share by Category
7.1.1 Retail Share by Volume - Breath Fresheners (non Confectionery)
7.1.2 Retail Share by Volume - Dental Floss
7.1.3 Retail Share by Volume - Denture Care
7.1.4 Retail Share by Volume - Mouthwash
7.1.5 Retail Share by Volume - Toothbrushes & Replacement Heads
7.1.6 Retail Share by Volume - Toothpaste
7.2 Levels of Retailer Switching in the Last Six Months
7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
7.2.2 Aldi Switching analysis
7.2.3 Auchan Switching analysis
7.2.4 Carrefour Switching analysis
7.2.5 Casino Switching analysis
7.2.6 Cora Switching analysis
7.2.7 Francap Switching analysis
7.2.8 ITM (Intermarché) Switching analysis
7.2.9 Leclerc Switching analysis
7.2.10 Louis Delhaize Switching analysis
7.2.11 Monoprix Switching analysis
7.2.12 Schwarz Group Switching analysis
7.2.13 Système U Switching analysis
7.2.14 Other Switching analysis
7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
7.3.1 Aldi
7.3.2 Auchan
7.3.3 Carrefour
7.3.4 Casino
7.3.5 Cora
7.3.6 Francap
7.3.7 ITM (Intermarché)
7.3.8 Leclerc
7.3.9 Louis Delhaize
7.3.10 Metro Group
7.3.11 Monoprix
7.3.12 Schwarz Group
7.3.13 Système U
7.3.14 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Oral Hygiene Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: France Oral Hygiene Value Share (%), by Age Groups, 2011
Table 5: France Oral Hygiene Value Share (%), by Gender, 2011
Table 6: France Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Oral Hygiene Value Share (%) by Wealth Groups, 2011
Table 9: France Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Table 10: France Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
Table 11: France Dental Floss Consumer Group Share (% market value), 2011
Table 12: France Denture Care Consumer Group Share (% market value), 2011
Table 13: France Mouthwash Consumer Group Share (% market value), 2011
Table 14: France Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
Table 15: France Toothpaste Consumer Group Share (% market value), 2011
Table 16: France Total Breath Fresheners (non Confectionery) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: France Total Dental Floss Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Denture Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Mouthwash Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Toothbrushes & Replacement Heads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Toothpaste Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: France Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
Table 35: France Dental Floss Consumer Profiles (% consumers by sub-group), 2011
Table 36: France Denture Care Consumer Profiles (% consumers by sub-group), 2011
Table 37: France Mouthwash Consumer Profiles (% consumers by sub-group), 2011
Table 38: France Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Toothpaste Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Breath Fresheners (non Confectionery) Brand Share by Volume (% Vol), 2011
Table 41: France Dental Floss Brand Share by Volume (% Vol), 2011
Table 42: France Denture Care Brand Share by Volume (% Vol), 2011
Table 43: France Mouthwash Brand Share by Volume (% Vol), 2011
Table 44: France Toothbrushes & Replacement Heads Brand Share by Volume (% Vol), 2011
Table 45: France Toothpaste Brand Share by Volume (% Vol), 2011
Table 46:  France, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 47:  France, Breath Fresheners (non Confectionery): Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 48:  France, Dental Floss: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 49:  France, Denture Care: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 50:  France, Mouthwash: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 51:  France, Toothbrushes & Replacement Heads: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 52:  France, Toothpaste: Percentage of  Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 53: France Oral Hygiene Market Value (Euro million), by Category, 2011
Table 54: France Oral Hygiene Market Value (US$ million), by Category, 2011
Table 55: France Oral Hygiene Market Volume (Ltrs m)(Units m), by Category, 2011
Table 56: France Oral Hygiene Market Share (US$ million), by Category, 2011
Table 57: France Oral Hygiene Expenditure Per Capita (Euro), by Category, 2011
Table 58: France Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Table 59: France Oral Hygiene Expenditure Per Household (Euro), by Category
Table 60: France Oral Hygiene Expenditure Per Household (US$), by Category
Table 61: France Oral Hygiene Market Volume Share (Ltrs m)(Units m), by Category, 2011
Table 62: France Oral Hygiene Consumption Per Capita (Kilograms per head), by Category, 2011
Table 63: France Oral Hygiene Consumption Per Household (Kilograms per household), by Category, 2011
Table 64: France Breath Fresheners (non Confectionery) Retailer Share by Volume (Ltrs m), 2011
Table 65: France Dental Floss Retailer Share by Volume (Units m), 2011
Table 66: France Denture Care Retailer Share by Volume (Ltrs m), 2011
Table 67: France Mouthwash Retailer Share by Volume (Ltrs m), 2011
Table 68: France Toothbrushes & Replacement Heads Retailer Share by Volume (Units m), 2011
Table 69: France Toothpaste Retailer Share by Volume (Ltrs m), 2011
Table 70: France: People Who Have Switched Retailer for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 71: France: Switchers to Aldi for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 72: France: Switchers From Aldi for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 73: France: Switchers to Auchan for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 74: France: Switchers From Auchan for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 75: France: Switchers to Carrefour for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 76: France: Switchers From Carrefour for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 77: France: Switchers to Casino for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 78: France: Switchers From Casino for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 79: France: Switchers to Cora for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 80: France: Switchers From Cora for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 81: France: Switchers to Francap for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 82: France: Switchers From Francap for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 83: France: Switchers to ITM (Intermarché) for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 84: France: Switchers From ITM (Intermarché) for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 85: France: Switchers to Leclerc for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 86: France: Switchers From Leclerc for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 87: France: Switchers to Louis Delhaize for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 88: France: Switchers From Louis Delhaize for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 89: France: Switchers to Monoprix for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 90: France: Switchers From Monoprix for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 91: France: Switchers to Schwarz Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 92: France: Switchers From Schwarz Group for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 93: France: Switchers to Système U for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 94: France: Switchers From Système U for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 95: France: Switchers to Other for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 96: France: Switchers From Other for Their Oral Hygiene Purchases in the Last Six Months (Thousands), 2011
Table 97: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011
Table 98: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 99: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 100: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Casino (% by Subgroup), 2011
Table 101: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cora (% by Subgroup), 2011
Table 102: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Francap (% by Subgroup), 2011
Table 103: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup), 2011
Table 104: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup), 2011
Table 105: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Louis Delhaize (% by Subgroup), 2011
Table 106: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 107: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup), 2011
Table 108: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 109: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Système U (% by Subgroup), 2011
Table 110: France: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: France Oral Hygiene Value Share (%), by Age Groups, 2011
Figure 3: France Oral Hygiene Value Share (%), by Gender, 2011
Figure 4: France Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Oral Hygiene Value Share (%) by Wealth Groups, 2011
Figure 7: France Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Oral Hygiene Market Share (US$ million), by Category, 2011
Figure 21: France Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
Figure 22: France Oral Hygiene Expenditure Per Household (US$), by Category
Figure 23: France Breath Fresheners (non Confectionery) Retailer Share by Volume (Ltrs m), 2011
Figure 24: France Dental Floss Retailer Share by Volume (Units m), 2011
Figure 25: France Denture Care Retailer Share by Volume (Ltrs m), 2011
Figure 26: France Mouthwash Retailer Share by Volume (Ltrs m), 2011
Figure 27: France Toothbrushes & Replacement Heads Retailer Share by Volume (Units m), 2011
Figure 28: France Toothpaste Retailer Share by Volume (Ltrs m), 2011