This all-new report will feature exclusive consumer profiling data from Packaged Facts' August-September 2011 Quarterly Pet Owner Survey, as well as unique data drawn from the Experian Simmons national consumer database. Coverage will include an overview breaking out sales of pet food and non-food pet supplies by retail channel, and examining cross-channel trends including impact of economic recovery and recession, channel migration, channel loyalty, the effect of channel exclusivity or expansion among major marketers and brands, and the role of non-traditional channels such as department stores and off-pricers. Separate focus chapters will home in on key channels and chains including:
For each channel, the report will provide trended household purchasing rates, a demographic shopper profile, a psychographic shopper profile, and breakouts by pet product category and brand purchased.
Major points covered in Table of Contents:
Introduction
Channel Usage
Channel Loyalty
Category and Brand Trends by Channel
Mass-Market Focus
Pet Specialty Focus
Internet Focus
Veterinary Channel Focus
Natural Supermarket Focus
Alternative Channel Focus
Study the details under each point of Table of Contents, Request a Sample or Order your copy of the report @ http://www.reportsnreports.com/reports/144131-pet-retail-channel-trends-in-the-us.html
