Mobile and local internet marketing can grow business

Effective legal internet marketing requires a multi-faceted approach and while businesses began to capitalize on the popularity of social media when marketing their business some platforms are ignored, such as mobile marketing and local searches. And don’t forget about your reputation.

Mobile phone use is growing and people are using them to access the internet at increasing levels, especially for local search. In 2011, there were 5.3 mobile phone subscriptions and it has been predicted that mobile ad spending will increase to $20.6 billion by 2015. Optimizing your firm’s website for mobile will become critical in 2012. You web master or your search engine optimization company can help you take advantage of mobile marketing.

Local searches on major search sites are also a growing initiative. Google has stated that local result will become a critical component to their search algorithms. Google conducts over 4 billion local searches per month. Of those searches 61 percent of all local searches result in a purchase. A legal internet marketing effort that focuses on local search can drive more clients to your firm.

Also, the internet is not only a valuable tool to drive business, but it is also utilized to review and criticize a business. Once something is online it can be hard to repair the damage done to your reputation. The company that provides your legal internet marketing may also be able to manage your online reputation.