New York 1/7/2012 5:01:46 AM
News / Internet

Rick Santorum’s Google problem demonstrates the importance of savvy internet marketing

GOP presidential candidate, Rick Santorum has had a Google problem, which he may have been able to prevent by using an experienced internet marketing to manage his brand online.

Santorum, who is a devout Catholic and opposes gay marriage, elicited the ire of a very vocal gay activist. In response, Dan Savage developed a mock website which assigned a very vulgar definition of his name. For months, Santorum was relentlessly mocked by late night comedians. To the unenlightened, his name will be forever associated with the vulgar description.

For months this mock site was the first result when someone Googled his name. It was only after he came in second at the Iowa caucus that his official website ranked number one in search and the other site is still at number two. This just shows how important it is for an entity to use internet marketing techniques. For a law firm, a legal internet marketing company will employ white hat SEO techniques to give you high rankings on search pages.

Had Santorum employed a marketing firm when he launched his presidential bid he could have prevented the damage done to his name. By employing SEO professional he could have been able to more effectively manage his reputation and kept and other associated websites more prominent in search.

Legal internet marketing companies, like Digital Age Marketing Group will use a multi-faceted approached to drive more clients to your website and generate more business. Your legal internet marketing firm will also manage your online reputation and keep your brand from suffering irreversible damage.