On the night that the Sundance Film Festival kicks off an
official from the festival and a speaker from Bing will address a group of
internet marketers from Utah to discuss the role that video plays in online
marketing.
Bing, which is owned by Microsoft has a 30 percent share of
the search engine market is a major sponsor of the Sundance Film Festival.
Speakers will focus in the role that video plays in legal internet marketing. Billions of
videos are viewed online each week. A business or law firm that includes videos
as a part of their marketing campaign can reach a wider audience.
Bing Program Manager Tony Ma said he will discuss how video
has changed the legal internet marketing
landscape. He will talk about how video is used by Bing to determine search
results. Major search engines, including Google, have constantly adjusted the
way they evaluate a page’s ranking, and video plays an increasingly important
role in a business’s prominence in search. Ma will also discuss the ways a
business can use video to get noticed.
Internet users are not just looking at frivolous things in
the internet they often search for educational information on millions of
different topics, including legal issues. A legal internet marketing campaign which utilizes video can
dramatically increase a business’s presence in search. Video along with other
valuable and informative content is crucial for a firm to reach new potential
clients.
