This
report examines the U.S. market for plant-based, ready-to-drink (RTD) beverages
that are alternative substitutes for dairy milk, sold to consumers at retail.
These products include beverages made from plant-based ingredients including
soy, almond, rice, nuts, seeds, hemp and/or a combination of grains. These
beverages do not contain any dairy products.
This report estimates and analyzes the size, growth rate, and composition of
the plant-based beverage market. Historical sales data, as well as market
forecasts to 2016, are provided for soymilk, almond milk, rice milk, coconut
milk and hemp milk, as well as coverage of minor products such as flax,
hazelnut, multi-grain, oat and sunflower milks. Strategic analyses of
competitors in this market are included, as well as descriptions of recently
introduced products. Trends and regulations influencing this market are
discussed. Importantly, data from Packaged Facts' extensive proprietary survey
of consumer attitudes and usage trends relating to plant-based beverages are
provided.
More Info
Plant-based milks have a long history in both Eastern and Western
cultures, with references found in early European cookbooks as well as Oriental
literature from the 1500s. Derived from soy, oats, nuts, seeds, legumes, hemp,
rice and others, plant milk is a generalized term without legal description or
qualifiers. There are a number of varieties of plant milks offered in the
retail market, and there are other plant milks not yet produced commercially
that have the potential to impact the market in the future. Some of these milks
are produced commercially in other countries and could possibly enter the U.S.
market in the future.
Consumers choose plant-based dairy alternative beverages for numerous reasons.
Health issues including lactose intolerance, milk allergy, and the genetic
disorder phenylketonuria (PKU) can be addressed through the consumption of
dairy alternative beverages because these plant-based milks are free of animal
proteins, in particular casein. Others who are primary consumers of dairy
alternative beverages include vegans, vegetarians and people concerned about
antibiotics or growth hormones often found in cow's milk.
Currently, the most commonly known and popular of the commercial plant milks is
soymilk. Following in consumer recognition and consumption are almond milk,
rice milk and coconut milk, in that order of preference. Additionally, hemp
milk, oat milk, hazelnut milk, flax milk, sunflower milk and multigrain milk
are available at the retail level, although they enjoy only a very minor market
share. Quinoa, lupine, pea, peanut, cashew, and sesame are also used to make
RTD plant-based milks in countries other than the United States. These products
carry the potential to enter the U.S. market at a later date on a commercial
scale, either through domestic production or importation.
Explore
comprehensive Table of Contents, Inquire before Buying and get your copy of the
report @
