Muscle Beach® Transitions to Product Licensing

Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, will now be licensing its name exclusively to retailers and manufacturers, and is in the process of phasing out its current club licensing program.

According to Muscle Beach Inc. Chairman and Chief Executive Officer, Danny Lucien “The Solution” Tschirret, “This niche presents a more lucrative avenue for us, and we're excited to be able to offer our original and authentic brand to consumers. We inspired generations to change their way of life and improve their overall well-being. This is the very essence of our brand. We are an iconic name that has great appeal across-the-board."

Muscle Beach Inc. spent the majority of 2011 interviewing a number of product licensing agencies. The one awarded the right to represent the illustrious brand will be announced later this month.

Product licensing agreements are expected to be signed throughout the year covering both retailers and manufacturers. Anticipated product lines include: apparel, footwear, nutritional supplements, dietary foods, sports and energy drinks, personal care items, exercise equipment, fitness accessories, sporting goods, backyard games, beach toys, travel accessories, DVDs, and video games.

For more information on licensing Muscle Beach®, the world’s #1 fitness brand, for use on products for a healthy, fit, and active lifestyle, visit http://www.musclebeachbrand.com.

Contact:
Danny Tschirret, Chairman
Muscle Beach, Inc.
108 Silver Street
South Hadley, MA 01075
413-575-5320