Rochester, NY 8/25/2009 9:29:15 PM
Texas Instruments Incorporated; TXN, CHRISTIE’S insights
Texas Instruments Incorporated
For Christie®, 4K projection has always been on our roadmap for the future, but always to understand the needs of our customers remains the first priority. We look forward on getting focused providing high-quality products with a proven track record of reliability. Our 4K projection solutions will be built on the same reliable high-performance DLP Cinema® technology that is currently used in our 2K projectors. Leveraging industry-proven, time-tested technology with a modular design that offers our customer’s flexibility will ensure Christie’s 4K resolution projectors continue to be the industry leader. Like our 2K solutions, our 4K projectors will continue to deliver the lowest cost of ownership of any digital projector and provide ease of serviceability. As we announced recently, Christie 4K resolution digital cinema projectors will be ready for sale in the fall of 2010.
The tests and surveys that indicate most patrons do not notice any difference between 2K and 4K images in most cinema environments is even more significant. This is due to a variety of reasons, but mostly because cinemas show motion pictures, not still pictures. For exhibitors, therefore, there is no real benefit to installing more expensive 4K systems today because they don’t provide the same return on investment that 2K does.
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