As part of its ongoing cost-cutting initiatives, Brunswick Corp. announced recently that it is discontinuing its Maxum boat line, which it established in 1988. The Maxum brand was created just two years after Brunswick bought Bayliner from its founder, Orin Edson, for $470 million, the largest amount every paid for a recreational boat company. From the beginning the Maxum line seemed to be searching for an identity or a solid reason for being.
For the most part, Maxum hulls were the same as those of Bayliner, with different decks and interiors to differentiate the brand. It was marketed as an up-scale version of a Bayliner which also cost more, but not as much in many cases, as Sea Ray models with which it also competed in the Brunswick family.
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