NCC Media Part of Synacor 3-Tier Ad Sales Offering: National, Regional and Local
NCC Media Continues Its Expansion Into Representation of Digital and Online Media Properties of the Multichannel Industry
BUFFALO, N.Y. and NEW YORK, Sept. 19, 2012 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen portals, TV Everywhere solutions and cloud-based services across multiple devices, today announced a partnership with NCC Media, the cable industry's multi-platform ad sales organization, to sell Synacor's regional online inventory of 20 million average monthly unique users. The NCC Media agreement executes against Synacor's 3-Tier Ad Sales Strategy of driving overall yield by deploying National, Regional and Local sales reps. Synacor maintains its own national sales force footprint, while NCC Media will represent regional and spot-market online inventory.
NCC Media holds a unique position in the advertising sales community as the only organization to reach across every U.S. DMA, representing cable, satellite and telco operators. As part of the partnership, NCC Media will sell regional advertising inventory on Synacor's web portals, in conjunction with NCC's existing broad portfolio of multichannel operator web properties, to ensure that advertisers can reach their customers easily and effectively. Synacor provide consumers with online access to email, TV Everywhere services, social networks, news, games and services, all through a central, customizable hub.
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