Security Benefit Launches “Failure is Not an Option” Retirement Income Campaign

Security Benefit Corporation, a Guggenheim Partners Company, today announced the rollout of its “Failure Is Not An Option” campaign, a program designed to help financial advisers and their clients generate more predictable income in retirement with less risk.

Executives at the firm, a leading provider of retirement savings and income vehicles for America’s retirees, say the campaign addresses an urgent need for new planning strategies that produce sustainable retirement income.

“It’s one thing to know that today’s retirement portfolios demand a smarter balance of growth and safety to effectively achieve a stream of lifetime income,” says Michael P. Kiley, Security Benefit Corporation’s Chief Executive Officer. “The challenge is finding solutions to that end.”

Security Benefit began preparing for the campaign in July when it commissioned Milliman, Inc., one of the world's largest independent actuarial and consulting firms, to conduct a study on income-product allocation. The firm plans to announce the full results of the research later in the month.

“It’s no secret that financial advisers are questioning traditional approaches to retirement planning,” says Kiley. ”We want to help these professionals find innovative and better ways to meet the challenge. The Milliman study tells us there are real solutions emerging in the form of improved strategies that promise to generate more income at less cost with less market risk.”

An integral part of the campaign will be the “Retirement Income Challenge” website. Specifically built for financial advisers, the site includes an “Income Calculator” and a sophisticated modeling tool designed to help optimize retirement income portfolios similar to the Modern Portfolio Theory approach.

Subsequent “Failure Is Not An Option” materials will include white papers, research reports and byline articles on securing income in retirement.

Security Benefit, backed by the superior general account management capabilities of Guggenheim Investments, a subsidiary of Guggenheim Partners, is uniquely positioned to bring fresh ideas to a vital market. With a comprehensive suite of retirement savings products, including both accumulation and income annuities, retirement plans, and mutual funds, the firm serves individual and institutional investors through a broad network of independent financial representatives.

Long committed to helping financial advisers meet their clients’ retirement needs, Security Benefit was the industry’s fourth-largest provider of fixed indexed annuities in the second quarter of 2012 according to Beacon Research.

About Security Benefit Corporation

Founded in 1892, Security Benefit Corporation, a Guggenheim Partners Company, is a leading provider of savings and income solutions for America's pre- and post-retirees. Security Benefit Corporation targets multiple wealth segments and channels of distribution through an independent, merit-based distribution structure. By leveraging Guggenheim's superior general account management capabilities into highly competitive products, Security Benefit Corporation focuses on the retirement savings market providing a full range of services to independent distributors including broker/dealers, IMOs, and other financial service providers. Security Benefit is indirectly controlled by Guggenheim Partners, LLC.

In all states except New York, annuities are issued by Security Benefit Life Insurance Company (SBL). SBL is not authorized in and does not transact insurance business in New York.