would like to highlight Giggles N' Hugs, Inc.
), a first-of-its-kind, award-winning family restaurant and play space that combines organic gourmet food with the play elements for children in a 2500-square-foot play space in the middle of the restaurant. The concept is similar to Chuck E. Cheese, but offers a unique healthier, high-end version for health conscious parents and families. Parents eat and relax while the kids have an incredible time playing in the custom-made play area with giant climbers, dragons, castles, pirate ships slides and swings and a multitude of other toys.
In the company’s news:
For years, franchising has been a long-term growth goal for Giggles N’ Hugs, Inc. Now that the award-winning restaurant chain is finally looking to launch a vast franchising program, it seems like that goal will soon come to pass.
Many highly successful enterprises (e.g. California Pizza Kitchen and Wolfgang Puck Food) have benefited from franchising and expanding beyond company-owned locations. In light of Giggles N’ Hugs’ proven fast-casual concept, which offers a kid-friendly, adult-friendly and family-friendly experience at its various locations in California, the company seems well-placed for long-term success in this area, once it launches.
Franchising presents a major growth opportunity for Giggles N’ Hugs. The global market potential could very well exceed millions of dollars, and, with margins above 25% expected from franchise operations, the strategy also complements core company-owned growth initiatives, which include expanding to additional locations throughout the U.S. in the near term.
Franchising has always been a part of the company’s long-standing growth strategy. Before exploring the promises of franchising however, Giggles N’ Hugs’ chose to refine and perfect the experience at its company-owned locations in order to establish a solid foundation for the entire company. This strong base will ultimately endow the company with the confidence and ability to successfully duplicate the full Giggles N’ Hugs experience through its franchise partners.
Since its establishment in 2008, Giggles N’ Hugs has been focused on honing the experience presented at its restaurants, from start to finish. Presently, each of its locations offers a trendy, family-friendly atmosphere; dedicated play areas that children ten and younger tend to adore; and high-quality menus filled with fresh, local food. Giggles N’ Hugs also features widely popular party packages for families that want to host special celebrations for their kids, along with nightly entertainment, such as concerts, face painting and magic shows. What Giggles N’ Hugs has created are spaces in which parents can come in to relax, kids can play to their hearts’ content and both can enjoy healthy and tasty food offerings.
The various entities who have been actively seeking franchise opportunities with Giggles N’ Hugs since 2008 (when it opened the doors of its first restaurant) seem to agree that it is a thriving, emerging company with excellent growth prospects. Small individual franchisees and large multi-unit franchising operators from Europe, Asia, Latin America, Canada, Australia, the Middle East and almost every major city in the U.S. have repeatedly sought to replicate the company’s concept and success in new markets. For now, Giggles N’ Hugs is exploring and considering the numerous inquiries it has received.
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