According to the US Census Bureau, Hispanics will represent approximately 18% of the total US population by 2020 versus 13% in 2000, confirming a steady shift in the ethnic makeup of the United States. With this fast growing population, advertisers will work to shift their focus to this growing segment, and television represents the best avenue for the advertisers. Latin Television Inc. (LTVS), as a television network, is focused on providing innovative Spanish-language and bi-lingual content to the young Hispanic market in the U.S.
Latin Television Inc. recently announced the company had entered into negotiations for the rights to feature White Chocolate Management’s UCF and MMA fighters on Latin Television’s sports network, LTV sports. White Chocolate Management is a full-service sports management agency specializing in the marketing, promotion, management, and development of multi-media brands for athletes and celebrities.
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Beacon Equity Research Disclosure
The analysts contributing to this report do not hold any shares of Latin Television Inc. (LTVS). Additionally, the analysts contributing to this report certify that the views expressed herein accurately reflect the analysts' personal views as to the subject securities and issuers. The analyst(s) writing this report recognize and aspire to all of the CFA Institute Guidelines for Independent Research. Beacon Equity Research (“Beacon”) certifies that no part of the analysts' compensation was, is, or will be, directly or indirectly, related to the specific recommendation or views expressed by the analysts in the report. Beacon Equity Research has been compensated a total of two hundred and twenty five thousand shares of LTVS common stock for this report and to coordinate a broad investor relations program from European American Investments, a non-controlling third party. This report is based on data obtained from sources we believe to be reliable, but is not guaranteed as to accuracy and does not purport to be complete. As such, the report should not be construed as advice designed to meet the particular investment needs of any investor. Any opinions expressed herein are subject to change.
