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NavStar Technologies, Inc. (PINKSHEETS: NVST) is one of our highlighted companies this month. The company designs and makes portable navigation devices (PNDs) that are presently targeted for users in the consumer/retail market. In addition to providing a "feature rich" consumer product, the NavStar server platform affords the opportunity to provide "customized" services for the delivery industry, home healthcare providers and the millions of RV owners.
In our client’s news today,
NavStar Technologies announced additional details regarding its leading-edge, affordable personal navigation device, the Voice Navigator(TM). The company’s innovative product enables users to request and download the latest routing information, or make a hands-free call with voice, rather than through conventional input requiring a screen.
Out of the 300,000,000 vehicles currently on U.S. roads, only 9% actually use a navigation device or system according to ABI Research. The market for these solutions is expected to grow rapidly exceeding more than 100 million units by 2011.
NavStar Technologies has named their product the “Ultimate Wireless Accessory” as it has the multi-functionality and ability to customize services for a wide array of market segments. The development strategy the company utilized is very important for the following reasons:
(a) Unit cost is reduced
(b) The product is very safe to use
(c) Users are provided with current, updated directional information
(d) Users have the ability to download directional information for multiple destinations
(e) And the development of customized applications and information services for both the consumer and the commercial markets is enabled
In this year alone, sales for personal navigation devices in the U.S. are expected to reach 29 million units. Navstar’s Voice Navigator(TM) will offer the budget minded consumer a feature-rich alternative to the expensive GPS navigation devices currently on the market and will be priced similar to a wireless accessory. With all these competitive advantages, Navstar is poised to capture a significant market share once its product is released into the open market.
The company accompanied their press release with the following details concerning their strategic plan:
“The initial product is scheduled to launch in 2nd Quarter 2008 and will include the following features.
– Voice Input for hands-free calling and requesting turn-by-turn directions
– Bluetooth Compatible (will support all wireless networks and bluetooth handsets)
– Hands-Free Car Kit (Voice-activated so hands and eyes stay on the road)
– Voice Navigation (turn-by-turn directions)
– Full speech including street names (says turn right on 3rd Street instead of turn right in 200 feet)
– Emergency 911 (one touch access to emergency services)
– Internet Itinerary (ability to preload destination via NavStar website)
– Maps that are updated quarterly
– Ability to customize server features for different market segments.”
Because the GPS antenna is internally stored within The Voice Navigator™ the product is thinner and will be approximately the size of a deck of cards. Users will be able to choose their destination based on a series of criteria including: by street address, intersection, or by selecting from the searchable database of millions of points of interest (POI), such as banks, hotels, shops, ATMs, nightclubs, gas stations, tourist attractions and restaurants. The Voice Navigator(TM) further stands out from the competition by providing the convenience of the latest, most up-to-date NAVTEQ(R) maps.
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