Austin, TX 1/2/2008 11:49:29 PM
CHAT LIVE with other shareholders about: (Pink Sheets: WNBD), (PINKSHEETS: SLND), (OTCBB: AWYI)
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Winning Brands Corporation (Pink Sheets: WNBD)
Fri, December 28, 2007-- Winning Brands Corporation reports that initial production of its Winning Colours Stain Remover was blended on schedule and without incident at the previously announced new manufacturing facility in Grand Rapids, Michigan in December as forecast. Surefil LLC of Grand Rapids, Michigan www.Surefil.com, a top rated custom manufacturing facility, was able to produce the first 1/2 truckload batch on December 27th in a fraction of the previously required time, for packaging January 2nd and delivery to the distribution pipeline during the first week of January. This initial production was earmarked for use by Home Depot Canada to fill new custom metal aisle display stands of Winning Colours Stain Remover for testing at 100 stores; a merchandising concept requiring 9,240 32oz bottles. The M.S.R.P. value of these bottles to consumers is $91,938.00. Other stores to be announced in due course are also testing a smaller number of these new merchandising displays.
Winning Brands and Surefil are treating their strategic relationship as a model to illustrate the capabilities of both companies. In the case of Winning Brands, this capability relates to the design of environmentally progressive solutions that have profound long term growth potential -- and developing its branding strategies to justify breakthrough relationships with top retailers. In the case of Surefil, the capability being illustrated is super-efficient production capacity utilization for the benefit of brand partners. In the words of Surefil CEO Bill Hunt -- "Surefil's carefully planned expansion will allow us to keep up with Winning Brands capacity demands, in turn allowing them to scale up to meet the needs of even the most senior retail chains in the world. Currently, we have 125 million units of planned production capacity with more than 50 million units of capacity already in use by qualified brand partners like Winning Brands. If more capacity is required, we will expand and install new production lines."
Winning Brands CEO Eric Lehner favours this form of production capacity for the benefit of shareholders. "Our retail investors know that we need to raise capital from the market. They will accept and support this as long as the capital that we obtain is put to good use and grows the value of our brands through marketing methods. This increases the value of Winning Brands by a greater amount than the investment itself. That is true growth. By letting Surefil apply their capital to be tops in production expertise and Winning Brands apply its capital to be tops in brand strategy development, then the stakeholders in both organizations get the most for their money."
Winning Colours Stain Remover achieved initial distribution in the Paint & Decorating sector as an eco-solvent that is exceptionally kind to skin and to surfaces that would ordinarily be off-limits to conventional solvents. Initial results from early marketing have revealed that consumers have been expanding their uses of Winning Colours Stain Remover into a wide range of additional applications. Accordingly, Winning Brands has revised its label for 2008 to suggest this wider range of uses at the point-of-sale and facilitate listing by retailers in sectors beyond Paint & Decorating. Winning Colours Stain Remover is being positioned to become North America's favourite stain remover. Winning Brands has begun to use the phrase "Got Stains?" on its merchandising, packaging and advertising of Winning Colours Stain Remover to make the existence of stains and Winning Colours Stain Remover an automatic association.
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Solar Night Industries (PINKSHEETS: SLND)
January 2nd, 2007-- Solar Night Industries (PINKSHEETS: SLND), a renewable energy company formed to accelerate the adoption of Modern Energy Solutions, introduces the Solar Synapse(TM), a product, sales and marketing program designed to capitalize on the burgeoning demand for renewable energy alternatives among potential new homeowners. According to a recent Roper survey commissioned by Sharp Electronics Corporation, nearly 90 percent of Americans think that solar electricity should be an option for all new home construction. Three-quarters of survey respondents perceive solar power to be more important than ever, evidence that Americans recognize the value of solar as a modern, renewable form of energy.
The Solar Synapse Pre-Wire Kit is part of an overall program designed to empower homeowners to add energy efficiency in the future. The Kit, installed during construction, will prepare a new home for adding photovoltaic solar panels (electricity) at some future date. With new federal, state and local subsidies changing and the price of solar panels projected to halve in the next five years, the timing is perfect to make these new homes "solar ready" now. The program includes marketing materials to help the builder sell Pre-Wire Kits and provides a post-purchase activity for the new homeowner. After closing, new owners can go to the Solar Synapse (TM) site to register their kit. They will receive a copy of a "The Homeowner's Guide to Renewable Energy," plus they qualify to receive a Modern Energy Plan(TM) from SNI for their home. The revolutionary Modern Energy Plan(TM) is a customized plan that will tell them the cost to complete the total solar system, plus, educate the consumer regarding the incentives in their area.
"We feel the Solar Synapse(TM) is a unique solution for builders who seek to differentiate their business and attract the mainstreaming green market. Education is an important aspect of our business model and we believe this program teaches builders about the potential of using modern energy solutions as a best-practice, and educating the homeowner regarding their options," says Tim Corbet, CEO of Solar Night.
Solar Night is expanding the Solar Synapse(TM) product rollout via a network of Manufacturer's Representatives' from the building and renewable energy segments. For more information, go to www.SolarSynapse.com.
About Solar Night Industries, Inc.
Solar Night Industries, Inc. is a national Modern Energy Company that enables residential and commercial energy users to implement cost-effective, renewable energy solutions that help them reduce their dependence on traditional energy sources, reducing Co2 emissions. Solar Night Industries, Inc. is based in St. Louis, Missouri (USA). For more information, please visit http://www.SolarNightIndustries.com
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Ariel Way, Inc. (OTCBB: AWYI)
January 2nd, 2008-- Ariel Way, Inc. (OTCBB: AWYI) announced its plans to acquire 10 percent of FaceTime Strategy, a full-service new media agency. The letter of intent stipulates the company's interest in investing in the firm that specializes in advertising, marketing and public relations campaigns via the Internet, broadcast, print and other mediums.
The strategic partnership will provide Ariel Way, Inc. access to an innovative agency with a new method for creating and utilizing content. From podcasts to blogs, digital signage, to videos and online networking communities, FaceTime offers revolutionary products and services to bolster brand recognition for companies looking to enter the digital signage marketplace.
This deal is critical for the Digital Signage Network, owned by Ariel Way, which will be located in various shopping and retail outlets throughout the country.
"New Media is an exciting and burgeoning market and is poised to explode in the coming year," said Arne Dunhem president and CEO of Ariel Way. "The prospect of having direct access to the expert team FaceTime will greatly increase our capacity for stellar advertising on our planned digital signage network."
The Digital Signage Network is a new platform for companies to promote and advertise products and services to targeted audiences as they shop, work and play in malls, banks and other strategic locations.
"Working with the executive team at Ariel Way has been a wonderful experience and we look forward to increasing brand recognition for the company," said Todd Mason, CEO of FaceTime. "Our campaigns enable companies to implement measurable advertising and public relations campaigns and we are honored to partner with Ariel Way on this exciting business endeavor."
FaceTime Strategy, LLC
FaceTime Strategy (FTS) is a full-service new media agency that offers an innovative method for utilizing viral marketing tools, targeted online advertisements and social networking. The agency is synonymous with a unique methodology that will be employed for all clients. The method used is to create a balanced use of all online mediums to effectively communicate a client's messages, and deliver quantifiable results for how each campaign effect the marketplace. FaceTime is headquartered in Washington D.C., with immediate plans to expand services into the New York, Los Angeles, Dallas, and Chicago metro areas.
About Ariel Way, Inc.
Ariel Way, Inc., a Florida corporation ("Ariel Way" or the "Company"), is a technology and services company for highly secure global communications, multimedia and digital signage solutions and technologies. The Company is focused on developing innovative and secure technologies, acquiring and growing profitable advanced technology companies and global communications service providers and creating strategic alliances with companies in complementary product lines and service industries.
For more information about Ariel Way can be found on the web at http://www.arielway.com.
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