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During the last few years, the TV set market is experiencing a high level of transformation with growing demand for several new display technologies, increasing amount of digital and high-definition programming, and shift towards flat-panel, widescreen TV sets.
Worldwide demand for TVs represents a huge market with healthy growth rates of 3% to 4% per year. The total value of the Advanced TV market in the United States was almost $29 billion in 2007. Of this market, LCD TVs represented almost 48% in 2006. In 2007, overall unit sales for the LCD TV category were up 74% from 2006, generating $19.9 billion in revenues. According to IMS Research, the worldwide TV set shipments will reach nearly 211 million units by 2011, with approximately 68% TV sets shipped comprised of flat panel displays.
While the market begins to see Plasma and LCD TV set saturation, a small group of companies are finalizing a laser TV technology that can smack down LCDs and plasma displays, making even the newest LCD and Plasma technologies outdated. The laser TV technology brings significant benefits such as doubled color range; cost, weight and thickness reduced to half; three-quarters less power consumption; 50,000 hour life; and improved brightness and contrast rates.
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