Sarasota, FL 3/28/2008 9:26:45 PM
Lyris ListManager (OTCBB: LYRI) Chosen for American Apparel's E-Marketing
Pennycents Magazine releases Daily Comment on Lyris
Pennycents Magazine, the market’s most valuable research tool covering micro-cap, penny stocks and otcbb equities, issued the following daily column by Lester Young.
The popular clothing manufacturer and retailer American Apparel has selected in Emeryville, California-based Lyris, Incorporated's (OTCBB: LYRI) ListManager as its email marketing solution. The marketing software will be used to create, send and track the company's email campaigns, which will deliver American's newsletter to more than 300,000 subscribers around the world.
The Lyris software was chosen for its ease of configuration, modification and integration with the clothing distributor's current proprietary list management system, and also for its flexibility and power to handle American's complex list marketing requirements. The ListManager solution is capable of seamless integration into a client's existing database configuration, providing the client with a scalable and secure means of managing its email marketing campaigns.
The ListManager application incorporates a number of features that marketers find very useful, such as e-mail content personalization, audience segmentation, opened-mail detection, click-through tracking and automated bounce handling. Further, the software is now also integrated with Lyris's award-winning analytics program ClickTracks, to provide clients with a more comprehensive view of their customers' browsing and shopping habits.
In addition to ListManager, Lyris offers a number of other sophisticated integrated-technology solutions to help digital marketers manage their Web presence. More than 5,000 companies (Nokia, Adobe and Johns Hopkins University, to name just a few) currently use ListManager and other Lyris applications to build and control their customer e-mail lists and manage their full e-mail marketing campaigns.
The writer does not own shares in the above stocks.
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