We would like to highlight Midway Games Inc. (NYSE: MWY). The company, headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
In the Company’s news today,
Entertainment software developer Midway Games Inc. (MWY) announced that the game “NBA Ballers: Chosen One” has shipped for the Xbox®360 and PlayStation®3 systems. This highly anticipated game, which offers classic arcade-style hoops action and state-of-the-art player likeness, will be available throughout the United States with a suggested retail price of $59.99.
Chosen One features an array of talent from the sports and entertainment world. Dwight Howard of the Orlando Magic and Al Horford of the Atlanta Hawks are featured on the game’s packaging, and Chuck D, the front man and founder of Public Enemy, serves as announcer, studio-host and commentator.
“With Dwight Howard as cover athlete, NBA Ballers: Chosen One brings the franchise back to its basketball roots with fantastic gameplay and true, next generation graphics,” said Mona Hamilton, vice president of marketing, Midway Amusement Games, LLC. “We definitely wanted to listen to our NBA Ballers fan base and focus on the gameplay elements that were considered most desirable to them. As a result, we feel as if Chosen One delivers the best over-the-top basketball gaming experience available.”
Chosen One players can experience playing against more than 65 of the NBA’s top superstar athletes as they come to life in a unique fantasy basketball game featuring one-on-one and two-on-two action. Chicago-based Midway has undertaken an aggressive advertising campaign for Chosen One, featuring the game on ESPN, TNT, ABC, NBA.com, and Yahoo.com, to name just a few.
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