Scottsdale, Arizona 8/22/2008 10:48:24 PM
News / Finance

QualityStocks News – Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK) Announces the Launch of Major Media Advertising Campaign

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We would like to highlight Brite-Strike Tactical Illumination Products, Inc. (PINKSHEETS: BSTI). The company was started by two police officers to create world class tactical LED flashlights that had the features that police officers and citizens need to keep them safe. Brite-Strike makes a promise to always use the latest technology, world class components, highest design and manufacturing standards, so consumers can rely on Brite-Strike products when they are needed.

 

In the company’s news Wednesday,

 

Brite-Strike Tactical Illumination Products, Inc. announced the launch of a major media advertising campaign with 30-second commercials airing on some of the largest cable networks, namely Bloomberg, CNBC, CNN, Fox Business News, Fox News, Tru-TV, and MSNBC. The campaign also features print ads appearing in USA Today, the nation’s most widely circulated newspaper. The national television campaign will continue throughout the early fall months.

 

Expressing his excitement, Glenn Bushee, President of Brite-Strike Technologies, Inc, stated, “We are making a significant investment to move the Brite-Strike brand forward. Advertising on CNBC, for example, with over 95 million viewers, gives us a way to kick off our campaign in a big way. Our goal is to bring personal safety into the hands of ordinary citizens; their security is of the utmost importance.”

 

The Brite-Strike Tactical Blue-Dot™ line is currently being utilized by a number of governmental agencies, the military, SWAT teams and other law enforcement agencies. The company also offers its patented Lightning Strike(TM) Personal Protection System, which combines a high-intensity flashing strobe light with an ear-piercing personal alarm. The protection system was designed specifically for women, seniors, students, and other individuals who want an easy-to-deploy personal protection system. Law enforcement can also apply the protection system during traffic stops or other circumstances to temporarily disorient a subject, which increases an officer’s level of safety.

 

In the past, Brite-Strike’s product lines were only available by word-of-mouth, the company’s website, or several high-end catalogs, which included Frontgate and Herrington. However, retail giants such as BJ’S Wholesale Clubs, Amazon.com, and Lowes.com have recently agreed to join the growing number of retail channels carrying Brite-Strike.

 

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Forward-Looking Statement:

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.