Bethlehem 11/19/2010 9:34:24 PM
News / Weather

American Meteorological Society Elects Weather Trends International’s Michael Ferrari to Societal Impact Board

Michael Ferrari, VP of Applied Research of Weather Trends, Inc. has been elected to serve on the American Meteorological Society Societal Impact Board.  The AMS Board on Societal Impacts focuses on the principle of science in the service of society by considering weather and climate effects on lives, health and well-being, property, and the economy for all people, animals, and the Earth.  The Board's Mission is to advise, raise awareness, and support efforts relating to societal impacts of weather and climate within AMS.  Moreover, it strives to develop and strengthen relationships among scientists, educators, policymakers, and decision-makers from a variety of backgrounds including, agriculture, anthropology, communications, geography, decision science, economics, political science, psychology, public health, and sociology.

On this board, Mr. Ferrari will concentrate his efforts on four key areas, Technology Transfer, Growing Data Streams, Food Security, and Disease Modeling. In addition, Mr. Ferrari intends to integrate these initiatives with Weather Trends International’s long term company vision and consequently enhance the product offerings, providing new deliverables and tools to existing clients while expanding WTI’s presence globally.

Mr. Ferrari was elected from a group of nominees ranging across the private sector, academia, and government.  In addition to his work with clients at Weather Trends, Mr. Ferrari’s outreach activities include numerous speaking engagements at technology and commodity conferences around the world.  He also writes regularly on issues related to weather, technology, and commodities through various media outlets including O’Reilly Radar, Bloomberg, WSJ, and SeekingAlpha.  Mr. Ferrari has published and presented research findings in several areas, including global climate modeling, pattern recognition, biometeorology, environmental metagenomics, and climate economics.

Michael Ferrari is the Vice President of Applied Technology and Commodity Research at Weather Trends International. He directs the research and product development efforts in support of the global commodities sector. Michael has earned his PhD from Rutgers, where his research focused on climate geophysics and evolutionary biology. He has also earned his BS in Applied Economics.

Contact Info: 

Rita Kasat

Director of Global Marketing

Weather Trends International, Inc.

mobile:  484-542-0748

office:    610-807-0118


About Weather Trends International:  The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial equity and commodity analysts.  Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, AutoZone, Sherwin-Williams, Anheuser-Busch, Johnson & Johnson, 3M, SC Johnson, JP Morgan, Agway, Hershey’s and over a hundred fifty others.  Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk”.  Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 720,000 locations across the globe (all 195 countries) with an industry leading 75% to 95% accuracy.  WTI is recipient of 6 business/technology awards this year:  2009 winner of the Red Herring North America technology award, 2009 winner of the American Business Award for Most Innovative Company of the Year, International Business Award for Most Innovative Company of the Year in North America and Forbes #5 Most Promising Company of the year.  Offices in Bethlehem, PA, and Bentonville, AR.  Visit or for more information and check out our new consumer website Weather Trends 360  to see your local year-ahead weather forecast.