In the company’s news yesterday,
SpongeTech Delivery Systems, Inc. announced it is getting together with entertainment giant Nickelodeon & Viacom Consumer Products to produce and distribute a line of soap and sunscreen infused sponges for kids. The partnership allows nationwide sales of sponges based on the long-running SpongeBob SquarePants character, as well as two other popular Nickelodeon characters, Dora The Explorer, and Go, Diego, Go.
SpongeBob SquarePants is one of the best known characters in the entertainment industry, with an estimated monthly viewing audience of over 70 million. The sponges will be sold at a number of mass market retail stores, as well as online, beginning in the third quarter of 2009.
SpongeTech’s COO, Steven Moskowitz, said, “We are incredibly excited about this partnership and see this as a natural fit and a wonderful opportunity to produce and market SpongeBob-branded SpongeTech® product.” He concluded “With the partnership in place, coupled with our strong sales force, parents and children around the county now have an even greater opportunity to be introduced to SpongeTech®’s superior product line.”
Nickelodeon is the number-one global entertainment brand for kids. Nickelodeon’s U.S. television network is seen in over 96 million households, and has been the top rated basic cable network for 14 consecutive years.
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