In the company’s news yesterday,
OpenTV Corp. announced that OpenTV EclipsePlus, its newest advertising campaign management solution, has launched in two additional Comcast Spotlight markets.
“Managing increasingly complex ad buys requires robust solutions that streamline processes and make the job easier for our ad sales teams,” said Steve Feingold, senior VP of Operations and Strategic Planning at Comcast Spotlight. “We’ve found those capabilities in EclipsePlus and we look forward to rolling out the platform in additional markets.”
OpenTV EclipsePlus is designed to handle 1,000s of local and interconnect networks and run multiple Designated Market Areas within a single database through an automated scheduling system. That frees up time for sales teams who no longer have to bill and clear orders.
“We are very pleased to bring our technology to Comcast Spotlight’s leading markets and provide them with what is a very strong product,” said Paul Woidke, OpenTV’s senior VP of advanced advertising. “We are excited that Comcast Spotlight continues to see the value and time savings that EclipsePlus brings to their sales teams and workflow processes. As a company, we are committed to providing the cable industry with the very best in traffic and billing technology.”
The company says its ad campaign systems currently manage cable advertising spot buys in 15 of the top 25 television markets, reaching 35 million U.S. households across the United States.
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